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The History Of Search Engine Optimization and What The Future May Hold

In the ever-evolving digital marketing landscape, Search Engine Optimization (SEO) has stood the test of time as a cornerstone of a successful online presence. From the early days of keyword stuffing to the sophisticated algorithms of today, SEO practices have transformed dramatically. At Web Force KC in Kansas City, we’ve navigated these changes alongside businesses striving to optimize their online footprint. Here, we delve into the history of SEO and its current state and speculate on the future.

The Dawn of SEO

SEO’s roots can be traced back to the early 1990s when search engines began cataloging the fledgling web. Initially, webmasters could submit a page to search engines to be indexed. Optimization was rudimentary, involving keyword stuffing and excessive tags to rank higher. This era was characterized by a lack of sophistication in search algorithms, making exploiting rankings with simple tactics easy.

The Evolution of Algorithms

As the internet grew, so did the need for more sophisticated search algorithms. Google’s introduction of PageRank in the late 1990s revolutionized SEO by considering a website’s backlink profile as an indicator of its authority and relevance. This era marked the beginning of ‘white hat’ versus ‘black hat’ SEO practices, leading to a more strategic approach to optimization. Content quality, keyword relevance, and link-building became crucial for success.

The Modern Era of SEO

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The last decade has seen SEO evolve into a complex discipline that demands a multifaceted strategy. Updates like Google’s Panda, Penguin, and Hummingbird emphasized the importance of quality content, penalized manipulative link practices, and improved the search engine’s understanding of user queries. Today, SEO is not just about keywords and links; it’s about providing a seamless user experience, from mobile optimization to fast loading speeds and engaging content.

Quality, Creative, and Helpful Content

Content remains king in the realm of SEO. High-quality, engaging, and informative content that meets the users’ needs can dramatically improve a website’s rankings. At Web Force KC, we emphasize the creation of structured pages and blog posts with clear titles, descriptions, and meta keywords. This not only helps search engines understand and index content but also enhances user engagement.

Optimized Images and Backend Information

Optimizing images is crucial for both page load speed and search visibility. This involves compressing images without sacrificing quality and using relevant file names, alt tags, and captions. Such practices ensure that images contribute positively to SEO while enhancing the user experience.

Structured Website Menus and Conversion Goals

A logical and intuitive menu structure is vital for both SEO and user navigation. A well-organized website makes it easier for search engines to crawl and index pages and for users to find the necessary information. Clear conversion paths must be established to guide visitors towards desired actions, be it making a purchase, signing up for a newsletter, or contacting customer service.

The Laundry Principle: Update Often, Always

In the digital world, your website is never truly ‘finished.’ Regular updates are essential for maintaining and improving search engine rankings. This could mean refreshing old content, adding new pages, or implementing technical SEO improvements. Think of your website like laundry – it’s a continuous cycle of washing, drying, and folding to keep everything fresh and functional.

The Future of SEO

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Looking ahead, we can anticipate further advancements in AI and machine learning algorithms, making search engines even more adept at understanding and satisfying user intent. Voice and visual search are likely to become more prominent, requiring new optimization strategies. The integration of SEO with other digital marketing disciplines, such as social media and content marketing, will become increasingly seamless.

At Web Force KC, we remain committed to navigating these changes, ensuring that our strategies respond to the current landscape and are poised to adapt to future developments. The journey of SEO is far from over, and we’re excited to see where it leads.

The history of SEO is a testament to the rapid evolution of digital marketing. As we look to the future, the only certainty is change, and more often than ever before. Businesses that stay informed and adaptable will continue to thrive in the search rankings, driving visibility, engagement, and conversions in an increasingly competitive online world.

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February 28, 2024
The Audience, The Character, The Voice, and The Content

Most of the content I come across online about SEO, social media, and marketing are typically flashy, rocket-to-the-top promotions or theoretical assumptions about how and what Google and AI are doing, which is not what this piece will be about by any means. A few years ago, I began to focus heavily on the fact that each client (and sub-clients, which I’ll explain in a later blog) has a unique character and voice. Not only do their business and the services/products they provide have distinct characteristics, but I, as their marketing/content creator and strategist, unconsciously created a voice and dynamic character to coincide with each client’s content produced. Ideally, this character, voice, and content combination needs to be not only reflective of the business but also speak directly to their clients or customers. While Web Force KC’s clients have become widely diverse in terms of industries, the overall approach to creating unique, relevant, and effective content pieces, big and small for each of them, has not changed but has, in fact, vastly evolved.

Character Driven Search Engine Optimization, Social Media, and Website/Blog Content Combined Can Create A Company’s Voice Accurately

Whether it’s a simple and time-sensitive social media post on GAME DAYS for the group of smoke and vape shops in KS, MO, and TX we work with or the quality, professional lawn and landscaping voice urging potential customers to secure spring lawn care and landscape services in the dead of winter, I’ve found that switching back and forth between characters has become much easier. That being said, I have over 12 years of practice doing it.

What is interesting in today’s online arena is finding the balance between engagement and creating content that is not only witty, cute, and/or informative but also helpful, sprinkling in the all-important call to action. “Why should you hire ‘X’ company?” “Why should you shop at ‘Y ‘store?” Thoroughly knowing and somewhat becoming each character often allows me to also walk in the shoes of their potential clients and customers, which before seemed virtually impossible and, quite honestly, felt weird. With all of the analytics and tracking tools available to marketers today, it seems almost absurd not to have fictional yet authentic characters and accurately representative voices in any online marketing content, as it will often give a very defined inside look at what works, what doesn’t, and how the overall strategy can be improved and refined.

While no marketing strategy is perfect or guaranteed, for that matter, making sure that your company or organization has a distinct voice and character that accurately reflects the goals, values, and vision is never a bad thing to have. Just like riding a bike, learning to ski, or even learning to type furiously with little error, creating a solid voice that reflects your character takes time, practice, and a ton of effort. And remember that as your company/organization grows, so too does the voice and character, ideally for the better.

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August 27, 2023
SEO Isn’t A Race, It’s A Marathon

If you know me, you already know I think, move, and talk fast, which is great for getting things done and multi-tasking but not so much for SEO (search engine optimization). The truth is that over the years, I’ve learned that I can bang out thousands of words of content per day only to see a minimal increase in rankings, website traffic, and conversions. As I get older, I’ve realized that SEO is not a race but more like a marathon.

Search Engine Optimization in Kansas City

Most people don’t seem to understand that SEO is not a rocket-to-the-top-of-the-search-engines approach to marketing. The key is to create quality, relevant content for our clients that is timely and launched with precise consistency. For many of our clients that operate seasonally, we tend to think about the future (i.e., what the focus will be on a few months down the road) to make sure that when it’s time to show up for XYZ keyword, they are already there. While some businesses or organizations may opt to spend their money on pay-per-click or boosted social media posts, the truth is that once the money is finished, the content is nowhere to be seen or found. Particularly in highly competitive industries, one click could cost an enormous amount of money and not even result in a legitimate lead, much less a job or new customer. With a long-term SEO approach, content is carefully constructed to achieve specific goals. Ideally, content should be revisited and optimized to reflect better the current state of how a company has grown and/or changed its overall focus over time. An example of this is one of our longest clients, SK Lawn and Landscape. Back when we first started working with them, lawn mowing, landscape maintenance, or pretty much anything that needed to be done in a yard was the focus, but over time, the company grew and has added numerous teams that tackle specific niche jobs like landscape design, hardscaping, and of course, routine lawn mowing and landscape maintenance.

The point is that if your SEO, or any marketing plan for that matter, isn’t constantly being evaluated, reevaluated, and retooled for growth, it really isn’t a marketing plan at all but more like busy work, which by our standards is a waste of time and money. We don’t have all of the answers when it comes to SEO and online marketing as a whole, but we have many more of them than when we first started over ten years ago. With timely, relevant, consistent, and, most importantly, targeted content broadcast across a myriad of mediums, we have been able to help our clients grow organically online. It doesn’t happen overnight, but it does happen.

That’s what we do at Web Force KC (sort of), and we’re pretty damn good at it. Until next time, cheers.

Call Web Force KC at (816) 462-9128 for Kansas City web design and online marketing.

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September 7, 2022
There Are No Mic Drops In Marketing

Like Han Solo said in Star Wars, “You know sometimes I amaze even myself,” I, too, like putting together clever content, sitting back and patting myself on the back. But the reality is that there is no ‘mic drop’ in marketing of any type. Every day, an effective marketer must create engaging content that strives to beat and outsmart their clients’ competition while at the same time educating and compelling their potential customers to act. More importantly, a consistently effective content marketer’s goal should be to not only outdo their clients’ competition but also to outdo themselves. From photography and graphic design to social media posts and blog/website content, keeping things fresh is a chore, but the rewards are worth it for the client, and it also tends to keep my job interesting.

Content Writing and Search Engine Optimization Services In Kansas City

Over ten years ago, my biggest fear wasn’t whether or not Web Force KC would succeed but rather if I would eventually run out of ideas for content. After all, most of my clients’ services don’t change for the most part, which means that I would be required to continually describe the same things differently and repeatedly for years potentially. Sure, the messages and call to action remain relatively the same, but as I developed more strategic and time-relevant content, it all changed for the better. While there have been many blog and social media posts I’ve done that weren’t exactly Pulitzer prize-winning material, the goal has always been to remain consistent and not dwell on a writer’s block type of day because, well, they can and do happen. Like in any creative process, there will be highs and lows, and I’ve found that the key to making the most of the highs is to bang out as much content as possible when I know I’m riding that wave. Oftentimes, what ends up happening is that I learn a new angle to an old concept that I can take and use moving forward until the next bright spot appears. The idea that I’ll one day write THE golden piece of content that is so good I’ll never have to type again is non-existent at this point, and I find that if I just put my fingers on the keyboard, the ideas will start flowing sooner or later. Sometimes a little good old-fashioned research can get the gears moving, or checking out what the competitors are up to can lead to an effective piece of content, but it’s never enough in the world of SEO. To put it plainly, the goal is not necessarily to write the best piece of content I’ll ever do on any given day, but it is to write something better than I have previously, even yesterday. So far, so good, as I have clearly not run out of ideas after publishing over 10,000 blogs and website pages since I started Web Force. If I do happen to get wrapped up in the moment thinking I’m super-cool for a solid piece of content today, I may drop the mic but knowing full well that I’ll have to pick it back up tomorrow and do it all over again. That’s why I love doing what I do.

Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

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June 2, 2022
How To Avoid The Online Reviews Blues

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One of the most challenging things we’ve had to deal with at Web Force KC while working with our clients over the years is online reviews. In fact, after many years of trying to communicate how vital getting online reviews are to our clients, we eventually crafted a clever reminder that we tend to tell at least one of them once a week: The only review that you’ll get that you don’t ask for is usually one that you don’t want. What’s odd about online marketing and its effect on consumers’ buying decisions is that the days of 2 neighbors chatting at their fence line asking, “who does your lawn care?” are rare, if not nonexistent. What’s even more interesting is that we now use the internet to find products and/or services we want or need and base our buying decisions on the opinions (i.e.reviews) of people we don’t even know. Of course, word of mouth and referrals still exist, but as a marketing agency, our job is to generate leads and customers solely through a carefully woven web of our client’s online presence and let the companies we promote deliver their goods and services the way they see fit.

That’s why getting solid reviews and maintaining a quality rating is imperative to the success of any business using the web as a tool to generate business. In the case of Web Force KC, we primarily work with small, locally owned, and operated businesses that, more often than not, have big corporate competition that can be tough but not impossible to beat in the SEO arena. With online reviews, we’ve found that larger corporate entities that offer similar services to our clients often struggle to get and maintain good reviews for whatever reason, which is why keeping and growing our client’s online reputation is a big part of what we do. The dilemma is not so easily solved by merely asking customers to write beaming reviews because most will say a resounding “YES” but soon forget or blow it off. This is why we took the initiative to make getting and asking for reviews simple and streamlined using the fact that most everyone has a smartphone in their pocket or purse that can be used to help get our client’s customers onto their review pages and leave feedback that helps win even more business. We’re not going to get into details as to how we are creating seamless avenues to get more reviews or even social media followers, but chances are you’ve seen how and what we do in nearly every business, particularly since COVID-19 hit the US last year. (Hint: it has something to do with a phone’s camera.)

For some industries we work with, it is incredibly challenging to get consistent reviews as many of our clients are in what some would consider taboo industries. We’ve found that many of their customers don’t necessarily want to advertise publicly that they shop there for whatever reason. That’s why when you see that breakthrough moment with a customer that digs what you do or sell, you make it a point to say something along the lines of, “I’m glad we could help. We’d appreciate it if you could write a review for us so that other people know that we’re the real deal.” That sounds a bit canned, but you get the point. You and your staff should ask for reviews from every customer you know is satisfied with what you do or did every day. Of course, you can’t make everyone happy, and it’s safe to assume that most people online know that, which is why the occasional bat-shit crazy review from someone that you could never satisfy isn’t going to hurt a business that has countless 5-star reviews and 1 or 2 bad ones.

We get that you get busy, overwhelmed with the details of running a business, and can easily forget to ask for reviews. Still, the fact is that you likely already have customers that can and will write a stellar recommendation for what you sell or do, but they don’t know how and where to do it. Ask and show them.

Call Web Force KC at (816) 462-9128 for Kansas City web design and online marketing.

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August 16, 2021
Same Concept, Different Blog

Content marketing can be tough especially when the business you’re writing for doesn’t really change that much. However, I’ve learned to find ways around getting into a writer’s slump primarily by realizing and accepting that no matter how much you’ve written about a given subject, product, or service, there is always more that you can do but it doesn’t always come easy.

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I write a TON of content for my clients and it’s really easy to get burned out but thankfully I’m never really short on ideas (most good, some not so good.) As I’ve acquired more clients and my older clients have grown, I’ve had to find new ways to market them and, honestly, some weeks it goes as smooth as silk and others it’s like pulling teeth. Look at it this way: for one of my oldest clients, I have written and published over 1,800 blog posts and hundreds of website pages and while their business never really changes much with the exception of adding new products to their retail store, the content I write on their behalf has to be ever changing, unique, engaging and relevant in order for it to be effective. Sure some content is better than others but the key has been to be consistent with regularly publishing blog posts and making adjustments to the overall page structure of their website(s) when necessary for all of my clients to help them grow their businesses.

A few weeks back, I was in burn out mode and started thinking about examples in my life and the world I observe of how individuals are able to take the same concept(s) and re-imagine them over and over again without getting sick and tired of doing it. At the time, I was getting back into old school Metallica and I thought, “Boy, they must be so over playing the song ‘One’ at every single show for weeks and months at a time.” The thing is that ‘One’ (one of my least favorite Metallica songs) was a massive hit and there are likely fans in the audience every night they play that are only there to hear that one (no pun unintended) song. Having seen Metallica live (among other metal bands) many times over the years, I noticed they always find ways to change things up a little bit in their biggest songs but overall the singalongs and melody remains constant which is cool for the audience but probably also good for the band that has played these songs hundreds if not thousands of times. It made me realize that even though I may feel like I’m writing about the same products and services for my clients over and over again, I have to find new and innovative ways to change it up for my audience as well as for myself so I don’t go insane or get severely burned out. It’s not that there won’t be days when I’m just not feeling it and the words don’t flow like a river but realizing that this is the way that artists, marketers, and people that are just good at what they do have to make changes and adjustments to keep their audiences’ and their own interest focused. Content marketing probably isn’t as cool as a Metallica song but it felt good to connect the two and whatever makes me think, makes me better at what I do. That’s what Web Force KC does (for itself and) for our clients.

Call Web Force KC at (816) 462-9128 for effective web design and online marketing in the Kansas City area.

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July 17, 2020
Lead Aggregators Are the Worst

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If you’re a business owner and you do B to C (business to consumer), you are likely bombarded on a daily basis on the phone, in your mailbox and in your inbox with companies trying to sell you “leads.” Some claim to provide exclusive leads while others sell shared leads which is even worse but either way do you get what you pay for? In my experience the answer is a big NO. However, I have had first hand experience on the other side of the lead aggregator business as being the one selling the leads which gives me unique insight as to how they work.

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Many years ago before Web Force KC was even a glimmer in my eye I took a job working for a company “Service Magic”. Sounds corny right? You have no idea. At first it was a real hippy trippy, casual office atmosphere and according to some of the mid level managers I talked to, the owners were pretty cool but the company itself was changing rapidly into an ultra corporate entity that sold millions of dollars in “leads” and I would soon learn I didn’t want any part of it. First let’s define what a lead aggregator is. A lead aggregator is usually a company with a massive website with hundreds of pages that showcase the businesses and business owners that have unfortunately opted to partner with them. Home Advisor (formerly Service Magic) is a great example of a lead aggregator in that they tend to show up in search results for pretty much anything and everything you search for as it pertains to home improvement and they almost always rank pretty prominently. The goal of the lead aggregator website is to gobble up as many clicks as it pertains to a specific search as possible from what we would assume are homeowners looking for home improvement services and then sell the “leads” to their paying contractors. Sound OK so far right especially for a small company that is just starting out and needs business? The problem is that these same “leads” are shared with multiple other contractors in your area all at the same time (or at least as fast as your internet connection is). From there, it’s a mad dash to get that “lead” on the phone and schedule an estimate but the problem is that most of these small businesses or contractors are busy working with their hands and can’t always drop what they’re doing to call the lead back immediately. So it’s essentially a race to get the lead but the bad part about it is that all of the contractors or companies that got that “lead” have to pay for it whether they get the “job” or not. Way back when I worked for Service Magic, some of the leads, particularly for services like home remodeling, cost upwards of $80.00 per lead and I can’t imagine prices have gone down since then. Now, that’s how it works from the lead aggregator and contractor side but there’s another side to the business and that’s the consumer side. The consumer doesn’t know any better as any type of marketing done by the lead aggregator typically won’t disclose that they charge contractors for leads but instead focus on how their service is free for homeowners. They boast that they do background checks and make sure the contractors are licensed, insured, etc to make the homeowner feel more comfortable with hiring someone they don’t know. As the homeowner goes to their website and completes their request for some type of service little do they know it is so on. The phone will ring off the hook, their inbox will be flooded, and it gets overwhelming because the contractors that got the lead are going to make the most of it because they are paying for it whether they get the job or not. It tends to scare off homeowners who just want to get some type of home improvement done and not have to talk to countless contractors. The bottom line is that the lead aggregator got paid multiple times for the single lead they sold to multiple people and they could care less who gets the job or if anyone gets it. Here’s the even more crazy part about all of this: some of the leads are so insane that you wouldn’t believe some of the ones I got to hear about but I will leave you with this one. One of the contractors I worked with called me directly one afternoon asking if it was all a joke. I said no, why and he proceeded to tell me that he had just paid for a lead wanting to add a room onto a trailer in a trailer court.

Lead aggregators probably have their place but I’m not sure where that is. As a business owner, you are already competing with your competitors so it makes little sense to pay more to do it in an arena you have little to no control over. Take control of your online presence and have people find you and your business for what you do, where you do it, and why you are different than your competitors. That’s what Web Force KC does for our clients.

Call Web Force KC at (816) 462-9128 for effective web design and online marketing in the Kansas City area.

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June 12, 2020
What You DO and What You Are DOING

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I’ve built quite a few websites over the years and have written thousands of blogs for my clients. When I first meet them and they decide to hire me, I initially found it difficult to explain what I was doing for them and why I was doing it. With web design it’s pretty cut and dried that they need a place for their potential customers to find them online, get in contact with them and/or get directions to their business but blogging is different. When I first started Web Force I struggled to explain in simple terms what on earth I was doing creating constant content but over time I realized that there is a simple way to do it so here it is.

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A website’s pages are quite simply what you DO, WHO you are, and WHERE you do it. Ideally, each page of a website should explain one component of what you do, what you sell, and why you do it better than your competition with the home page being a summary of everything you do or sell. That’s what you DO and your business likely does it all day, everyday which means that in most cases your website pages never really change much unless your business does. What you are DOING works a little bit different. Avenues like social media are a great way to show off what you are DOING like your latest projects, products, sales, or specials however using your website’s blog can make showing what you are DOING even more powerful. Unlike your website’s pages that are direct and to the point about what you do or sell, your blog posts can be used to show the lighter side of what you do, highlight seasonality in your products or services, flex your industry knowledge, discuss changes in your business or whatever you want so long as it’s relevant. As discussed in our previous blog, keeping your blog posts current and relevant will do wonders for you in terms of attracting the attention of the search engines and will keep your readers engaged as well. Personally, I treat every blog I write like I’m adding a page to a website only less structured and certainly less formal but nevertheless informative. The subject matter could be making light of something my clients see all too often that drives them nuts to something way out of left field like providing tips for smokers and vapers during the COVID-19 era. (FYI: I work with a lot of smoke and vape shops.) The point is that you can use your website to showcase what you DO while using your blog to show what you’re DOING and humanize your company so that your potential customers can get a glimpse of who you are and why they should do business with you. It’s tough to do at first but just like anything else, the more you do it the easier it becomes. Web Force KC builds websites that effectively showcase what businesses and do and what they doing. If you have questions about web design or using your blog as a tool, feel free to contact us.

Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

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May 21, 2020
New Business Starter Pack

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My daughter and I are total meme geeks and one of our favorites has always been the “starter pack.” If you’re not familiar with them I highly recommend you check them out as they are hilarious. The starter pack meme is usually a series of images that collaboratively represent a type of person or character but with less then complimentary intentions. Anyway, I had an old friend ask me about starting a new website for his wife who had recently lost her job and was opening up her own private practice. It made me think about how I really don’t have a starter pack for new business owners. I’m not going to get into extreme details but instead I thought that providing some basic insight on setting up a website as, in my humble opinion, it is the most effective way to get a business going and start generating revenue.

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Get a good name for your business. I’ve worked with countless businesses over the years that have the weirdest names and honestly it takes more work to effectively market them. My advise is to pick a name that has at least little bit to do with what your business actually does. Made up words that don’t make sense to people likely won’t make sense to the search engines either unless you pound brand based content repeatedly when you could be spending your online marketing time more productively like pushing keywords related to what your business does.

Get a good domain name (that isn’t too long). When my clients ask me to research domain names I tend to look for ones that contain what they do and where they do it. For instance, one of my clients recently added a new location in North Kansas City and wanted me to put a website together specifically for that location. He owns multiple smoke and vape shops but this location is the first in what KC people call the “Northland.” I ended up picking SmokeShopNorthKC.com as it not only is one of the main keywords (smoke shop) we will be going after with our SEO services but also where we will be pushing those keywords (in North KC). Don’t bang your head against the wall trying to find a domain name that does the SEO for you because you’ll never find it but do your best to pick one that makes sense, is short and to the point, and most importantly one that is easy to remember.

Photo Credit Taylor Vick

Get good hosting. If want to build a website, you’ll need a place to host it. Hosting is essentially renting space on someone’s server for the files that make up your website. Ideally you should host your website where you buy your domain name but it isn’t absolutely necessary. Check out the reviews on the hosting company because most of them suck to say the least. No offense but GoDaddy really sucks. I’ve had to deal with them for years and each time it’s a struggle to refrain from yelling and screaming at them. Plus, they like to nickle and dime your for every little thing which is just silly. Web Force KC can provide hosting and website security through our partnership with Just Host. We’ve worked with them for years and have never had any major problems especially when it comes to their support which is exceptional. The downtime is minimal which means that our clients’ websites rarely, if ever, are “down for maintenance” which is a good thing.

Have a professional write your website content. Nothing is worse than having terribly written content on a website. First, your potential customers can get annoyed really quick if your content is poor quality and end up bouncing off of your site to one of your competitors. Second, the search engines like rich, unique content that makes it crystal clear who you are, what you do, and where you do it. Content writers usually aren’t cheap but they do provide an invaluable service that make businesses money.

Photo Credit Christian Wiediger

Have good images. If you aren’t a photographer, no worries, you’re not alone. I’m by no means a great photographer and neither are most of my clients even though we have increasingly more powerful cameras on our phones. I’ve had clients that have held contests with their employees to take pictures which worked out pretty well but in the end nothing beats a professional photographer. There are many websites that offer free image downloads for any type of use including commercial use. DON’T USE PICTURES THAT AREN’T YOURS! Copyright infringement is real and can cost you a ton of money. (Trust us, we’re currently in the middle of suing a local business for stealing our images and content). We recommend checking out Unsplash.com for tons of great free images. In fact, we used UnSplash images for the blog you are currently reading and we think they look pretty damn good. You may not find exactly what you are looking for there but you can at the very least get some good ideas. If all else fails, go buy some stock photos.

Lastly, make sure your website makes sense. A website should allow users to get the information they need or get in contact with you quickly and easily otherwise they’ll go somewhere else. I can’t tell you how many times a website (or more specifically a web designer) over-complicated thing when the business offered a pretty simple service or product but made it almost impossible to actually get info, make a purchase, or get in contact with the company. Clean, simple, and user friendly always works.

At Web Force KC, our goal is and always has been to help our clients navigate the ever-changing world of the internet while helping them grow their business as well. Our common sense approach to web design, content creation and website hosting/security allows our clients to focus on running their business instead of worrying about the web.

Call Web Force KC at (816) 462-9128 for local web design, SEO, and online marketing in Kansas City.

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April 30, 2020
Grab Your Piece Of The Pie

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We like to think of the internet as an infinite landscape of information which is, for the most part, fairly accurate. The driving force behind the constant expansion of the web as we know it is content generated by its users and the largest indexing system our planet has ever seen making sense of it. Whether it’s uploading a video to YouTube, posting on Facebook, or writing and publishing a blog like the one you’re reading now, it is the content creators that make the the internet what it is and what it will be in the future. At Web Force KC, we write accessible, functional content for our clients that is designed to capture a portion of online searches for specific keywords in specific geographic locations.

Local SEO and Web Design Company in Kansas City, MO

In the broad scope of things, there are over 80,000 searches on Google per second on average which is astounding to consider but as a marketing company, we tend to focus more on the searches that concern our clients and more specifically for what they do and where they do it. Just as there is a finite number of Google searches per second, there is also a finite amount of searches for a specific service or product per second, per day, per month, and per year and when the focus is specifically on a certain geographic area, the numbers begin to quickly shrink and become more manageable. Whatever the number of searches is for your industry (or more accurately for what your business does or sells), the sum of the searches represent an uncut pie with pieces being distributed to businesses (your competitors) that show up prominently for that specific search in a specific area. Sound confusing? Think about this example: in the spring months in the Kansas City area, it’s not uncommon to see hundreds if not thousands of searches per day for lawn care, lawn and landscaping, or other services that homeowners are looking for to spruce up their yards. Because Web Force KC works with a local lawn and landscape company in the Kansas City area, we position their website as high as possible on the search engines for the keywords that we know will be searched for and in the locations that we want to be visible in. When successful, the fact is that some business’ websites will be dropped down in rankings on the search engines and become less visible as yours rises.

Ideally, you want to see more searches driven to your business online based on what you do (category, product, or service) as opposed to your business’ name.

That is how you take your piece of the pie (well, it’s not quite that simple but hopefully you get the point.) By creating rich, relevant content on various online mediums, we increase our clients’ visibility on the web to capture more and more of the pie over time. Unfortunately this isn’t something that happens overnight and it takes an enormous amount of work, consistency, and collaboration to make it happen. In fact we plan for months ahead on how, where, and what we want to be positioned for with all of our clients year round. The point is that there are only going to be a certain number of searches locally for lawn care services or for whatever it is that you do or sell and by making certain that our clients’ websites are visible, accessible, and make sense to potential customers that visit them, we take a good piece of the pie and make those searches become productive and profitable to a business. Positioning your business’ website for visibility will no doubt help add new customers that are searching for what you do or what you sell but ultimately you and your staff are responsible for converting them into actual revenue. Web Force KC helps small businesses put themselves, and more specifically their online presence, into the spotlight locally on search engines where their potential customers are already looking. Our content marketing strategy has proven time and time again to be successful at generating new business and helping our clients grow.

Call Web Force KC at (816) 462-9128 for local web design, SEO, and online marketing in Kansas City.

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April 24, 2020

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