I’ve built quite a few websites over the years and have written thousands of blogs for my clients. When I first meet them and they decide to hire me, I initially found it difficult to explain what I was doing for them and why I was doing it. With web design it’s pretty cut and dried that they need a place for their potential customers to find them online, get in contact with them and/or get directions to their business but blogging is different. When I first started Web Force I struggled to explain in simple terms what on earth I was doing creating constant content but over time I realized that there is a simple way to do it so here it is.
Web Design and Content Marketing in Kansas City, MO
A website’s pages are quite simply what you DO, WHO you are, and WHERE you do it. Ideally, each page of a website should explain one component of what you do, what you sell, and why you do it better than your competition with the home page being a summary of everything you do or sell. That’s what you DO and your business likely does it all day, everyday which means that in most cases your website pages never really change much unless your business does. What you are DOING works a little bit different. Avenues like social media are a great way to show off what you are DOING like your latest projects, products, sales, or specials however using your website’s blog can make showing what you are DOING even more powerful. Unlike your website’s pages that are direct and to the point about what you do or sell, your blog posts can be used to show the lighter side of what you do, highlight seasonality in your products or services, flex your industry knowledge, discuss changes in your business or whatever you want so long as it’s relevant. As discussed in our previous blog, keeping your blog posts current and relevant will do wonders for you in terms of attracting the attention of the search engines and will keep your readers engaged as well. Personally, I treat every blog I write like I’m adding a page to a website only less structured and certainly less formal but nevertheless informative. The subject matter could be making light of something my clients see all too often that drives them nuts to something way out of left field like providing tips for smokers and vapers during the COVID-19 era. (FYI: I work with a lot of smoke and vape shops.) The point is that you can use your website to showcase what you DO while using your blog to show what you’re DOING and humanize your company so that your potential customers can get a glimpse of who you are and why they should do business with you. It’s tough to do at first but just like anything else, the more you do it the easier it becomes. Web Force KC builds websites that effectively showcase what businesses and do and what they doing. If you have questions about web design or using your blog as a tool, feel free to contact us.
Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.
