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Category: online marketing Leawood

  • How To Avoid The Online Reviews Blues

    How To Avoid The Online Reviews Blues

    Local Search Engine Optimization in Kansas City, Leawood, and Overland Park

    One of the most challenging things we’ve had to deal with at Web Force KC while working with our clients over the years is online reviews. In fact, after many years of trying to communicate how vital getting online reviews are to our clients, we eventually crafted a clever reminder that we tend to tell at least one of them once a week: The only review that you’ll get that you don’t ask for is usually one that you don’t want. What’s odd about online marketing and its effect on consumers’ buying decisions is that the days of 2 neighbors chatting at their fence line asking, “who does your lawn care?” are rare, if not nonexistent. What’s even more interesting is that we now use the internet to find products and/or services we want or need and base our buying decisions on the opinions (i.e.reviews) of people we don’t even know. Of course, word of mouth and referrals still exist, but as a marketing agency, our job is to generate leads and customers solely through a carefully woven web of our client’s online presence and let the companies we promote deliver their goods and services the way they see fit.

    That’s why getting solid reviews and maintaining a quality rating is imperative to the success of any business using the web as a tool to generate business. In the case of Web Force KC, we primarily work with small, locally owned, and operated businesses that, more often than not, have big corporate competition that can be tough but not impossible to beat in the SEO arena. With online reviews, we’ve found that larger corporate entities that offer similar services to our clients often struggle to get and maintain good reviews for whatever reason, which is why keeping and growing our client’s online reputation is a big part of what we do. The dilemma is not so easily solved by merely asking customers to write beaming reviews because most will say a resounding “YES” but soon forget or blow it off. This is why we took the initiative to make getting and asking for reviews simple and streamlined using the fact that most everyone has a smartphone in their pocket or purse that can be used to help get our client’s customers onto their review pages and leave feedback that helps win even more business. We’re not going to get into details as to how we are creating seamless avenues to get more reviews or even social media followers, but chances are you’ve seen how and what we do in nearly every business, particularly since COVID-19 hit the US last year. (Hint: it has something to do with a phone’s camera.)

    For some industries we work with, it is incredibly challenging to get consistent reviews as many of our clients are in what some would consider taboo industries. We’ve found that many of their customers don’t necessarily want to advertise publicly that they shop there for whatever reason. That’s why when you see that breakthrough moment with a customer that digs what you do or sell, you make it a point to say something along the lines of, “I’m glad we could help. We’d appreciate it if you could write a review for us so that other people know that we’re the real deal.” That sounds a bit canned, but you get the point. You and your staff should ask for reviews from every customer you know is satisfied with what you do or did every day. Of course, you can’t make everyone happy, and it’s safe to assume that most people online know that, which is why the occasional bat-shit crazy review from someone that you could never satisfy isn’t going to hurt a business that has countless 5-star reviews and 1 or 2 bad ones.

    We get that you get busy, overwhelmed with the details of running a business, and can easily forget to ask for reviews. Still, the fact is that you likely already have customers that can and will write a stellar recommendation for what you sell or do, but they don’t know how and where to do it. Ask and show them.

    Call Web Force KC at (816) 462-9128 for Kansas City web design and online marketing.

     

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  • Shoot Yourself In The Foot Marketing

    Shoot Yourself In The Foot Marketing

    We all have opinions and beliefs which is fine and good but dragging divisive opinions and beliefs into your marketing strategy could cost your business big time. Don’t get me wrong, I personally have some pretty strong beliefs and opinions that I am more than will to stand up for but I have refused to incorporate them into my business’ or my clients’ marketing strategies and for good reason.

    Local Web Design and SEO in Kansas City, MO

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    Image by Clker-Free-Vector-Images from Pixabay

    At the time that this blog is being written, Kansas City (and our entire country for that matter) is polarized on a variety of issues. Civil unrest is a daily news blip and with elections on the horizon in November, there is no shortage of back and forth banter among opposing opinions both online and offline. The funny thing about all of the chaos and insanity is that marketers are finding ways to still get into your head and plant the seeds of their products or services but they are doing it very, very carefully so as not to cut themselves off at the knees. Let me explain: a few weeks back I published a blog titled Marketing In The Age Of COVID-19 where I briefly touched on making sure your marketing efforts don’t piss off 50% of the people you are trying to get to. But I feel like this needs to explored even more particularly in light of some recent campaigns I’ve been following closely that are failing in a major way. If you are from the Kansas City area and you listen to the radio or watch TV, you may have noticed that a very prominent plumber in the area has decided to throw his hat into the ring and run for senate in Kansas. What’s odd is that his hilarious political ads are often followed by or preceded by his ads for his plumbing business. To be fair, I learned that he no longer actually owns the plumbing business but is still the “face” of their marketing campaigns. It’s a free country and more power to a guy that started out as a plumber that ends up running for public office once he sold his company but his rhetoric is highly divisive and word on the street is that the plumbing company is suffering as a direct result of it. You can watch for yourself as the train wreck happens in real time but it is no mystery as to why the plumbing business in which he’s still the “face” of is drowning. Any time you drag politics, polarizing opinions, or beliefs into your marketing efforts you should expect repercussions from those on the opposite side. Republican vs Democrat. Pro-life vs Pro-Choice. Pro police vs anti-police. Etc. Etc.

    SEO-search-engine-optimization-Kansas-City-MO
    Image by Clker-Free-Vector-Images from Pixabay

    The goal of marketing your business is to get the word out about what you do, how your do it, where you do it, and why someone would choose you to do it for them and I’m having a hard time thinking of an instance where political or philosophical beliefs would come into play as a means of enhancing a marketing message aside from, well, political marketing. The truth is that anyone opposed to your opinions will likely be opposed to your business because in this day and age, we have a hard time seeing other points of view which makes marketing with politics or any mildly controversial subject matter dangerous and likely ineffective. I’m not saying don’t stand up for your beliefs and ideals but make sure that you consider whether or not they have anything remotely to do with what you do and who you might piss off to the point that they don’t want to do business with you. Sadly, we have all become more easily offended and triggered and it likely won’t get any better anytime soon. We recommend you focus on what you do and/or sell and let the idealists fight it out on social media because the fact is that you won’t change anyone that has already made up their mind as to what they believe. Keep your marketing neutral and go after everyone instead of having people come after or boycott you and your business based on your personal beliefs. You can’t please everyone but you’re marketing efforts will be phenomenally more effective when you focus more on what you do, not how you personally think. Sure it’s hard to appeal to everyone but that’s why my clients pay Web Force KC to do it because it is far from easy. That’s just one of the things we do for our clients.

    Call Web Force KC at (816) 462-9128 for effective web design and online marketing in the Kansas City area.

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  • Content Marketing Kicks Ass

    Content Marketing Kicks Ass

    Photo by Kaitlyn Baker on Unsplash

    I’ve always loved writing. I can’t remember the actual moment when I realized that writing came naturally to me but I know it was when I was very young. As a teenager I wrote a ton of poetry and other odd literary project most of which was real hit and miss but nevertheless writing was and continues to be a creative outlet that has not only gotten me through some pretty rough times, it has quite honestly kept me sane (still does). I’m lucky enough to get paid to write for my clients and I don’t take that responsibility and privilege lightly. Through my content writing on their websites, blogs, social media, and other marketing projects, I get to literally become the online voice of that business which is enormously fun but can often times be very difficult.

    Search Engine Optimization and Content Marketing in Kansas City, MO

    Writing for a business is content marketing and the best part about it (at least for me) is that I’m rarely at a loss for words or ideas. The trick to effective content writing is finding new ways to describe the same products or services over and over again in new ways that are relevant to my clients, their customers, and ultimately the search engines which is why they pay me to write in the first place. Looking back at some of my early content marketing work, it was pretty evident that the rules of the search engines weren’t very strict like they are today. In fact, I remember writing blog posts that were so absurdly overly keyword heavy that any normal person reading it would think a lunatic wrote it. That may have worked then but it certainly doesn’t work now in 2020.

    Photo by Skye Studios on Unsplash

    Rich, unique content is what Google says they want to see and these days when you lay the keyword babble on too heavy, you’ll likely get penalized and loose rankings. This means that there must be a balance between relevant content that is unique, current, and most importantly makes sense to both potential customers reading it as well as the search engines in order to be effective. It sounds more complicated than it really is but it does take some practice to get content to consistently flow and at the same time be functional for online marketing goals. Integrating what’s currently going on is an easy way to create content that is engaging and relevant but there are some really deep pitfalls you’ll probably want to avoid if you go that route. For example, leaning one way politically with your business’ voice will inevitably cut off any potential customers that are on the opposite end of the political spectrum of you which isn’t good. A good rule of thumb I use when I’m debating whether to use an outside current event or mindset in content is to ask myself “is there a large group that are vehemently opposed to this?” If the answer is yes or even maybe, I don’t do it. Don’t get me wrong, I could care less if someone gets offended by my personal opinions but they have no place in my business communications or my clients’ content for that matter.

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    Photo by hannah grace on Unsplash

    I guess the best advise I can give on content marketing is just keep typing no matter what (you can always go back and edit later), keep the content upbeat, and keep it current and relevant to where you are and what’s going on there. Don’t try to explain your whole business in one content piece but instead try breaking up parts of what you do or what you sell into separate content. Don’t expect all of your content to make you surge up in the search engine rankings because you’ll be very disappointed. Obviously some content will be more productive and effective than others and the key is to maximize those that really kick ass and learn why they performed so well so that you can take your future content to the next level.

    When I first started in the SEO/online marketing industry the phrase “Content is King” could be heard in pretty much every sales pitch or presentation to new clients and it still holds true today. Sure you can go and pay Google a mountain of money to show up prominently and  immediately with AdWords but the fact is that once you stop paying, you immediately become invisible again. With content marketing and search engine optimization, your online presence is built organically which, in my opinion, is much more powerful, effective and lasting. Especially when you consider that most Pay Per Click ads only see a roughly 2% click through rate which isn’t much for what you pay. Content marketing works exceptionally well but it is by no means the most simple and easy path to succeed online. However, when done correctly, content marketing can be the most powerful and effective tool in your online marketing arsenal and that is why I enjoy it so much.

    If you have questions about content marketing, SEO, or web design in Kansas City, feel free to get in contact with us.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

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  • The Rise, Fall, and Rise Again Of QR Codes

    web-design-SEO-online-marketing-in-Kansas-City-MO

    I’ve been a big fan of using QR codes in marketing strategies for many years. Ever since the smartphone became something that nearly everyone had in their pocket, the QR code has been a pretty nifty bridge to take you from the physical world as we know it to the magical land of the internet simply by pointing your phone at the black and white blocked squares. If memory serves me correct, the first REAL phone I owned was the G1 which was one of, if not the first phone to run Android by Google. The G1 amazingly enough had an app for scanning QR codes. At the time it was absolutely astounding to scan codes but there weren’t many ways to actually generate QR codes efficiently or free for that matter. Now you can spot QR codes on everything from Heinz Ketchup bottles and TV commercials to the trailer of a remodeling company and the invoices they send to their customers which should scream to you that they still work. In fact, today’s smartphones make it easier than ever to scan a QR code because all you need to do is open your phone’s camera and point whereas previously you needed an app that was almost always ad sponsored to scan.

    Local Web Design and Online Marketing in Kansas City, MO

    What’s interesting about QR codes is that they aren’t necessarily a new thing. In fact, they’ve been around for many years before the advent of smartphones or the widespread use of the internet as we know it today. QR codes are essentially bar codes but they are read quite differently and are capable of storing much more information. The first bar codes were developed in the 1960s in Japan where the country was experiencing huge economic growth, especially in retail industries. Grocery store cashiers, at the time, had to hand key in prices and products which is not only inefficient but it was also exhausting. Once in use, the bar code revolutionized product pricing, inventory management, and global commerce as we know it. However, the bar code was soon found to have limitations most specifically in the amount of information that could be stored with an individual code. A typical bar code could only store around 20 alphanumeric characters of information which isn’t a whole lot. Plus, a bar code can only be read in one direction (left to right) with a singular scanner device (today’s bar code scanners have since fixed this with more advanced scanning techniques). That’s where Denso Wave Incorporated enters the picture as they were already developing more advanced code reading capabilities that could store much more information than a simple bar code. The QR code they were developing could be scanned unidirectional meaning no matter which way it’s facing or which angle you’re scanning from, it can easily and flawlessly be read. As expected, it took many years and a ton of trial and error before it worked seamlessly. Fast forward to 1994 when the Denso Corporation finally released the QR code as we know it to the public in Japan which prompted the Japanese automobile industry to quickly integrate the codes into auto parts and production processes. They were immensely popular (mostly in Japan) but they soon faded away from the public eye until around 2002 when the explosion of smartphones allowed everyone to have a scanner in the palm of their hand. As everyone on the planet began to get their hands on every increasingly powerful smartphone devices, the use of the QR code rose as well. QR codes have been used on everything from coupons and security badges to airline boarding passes and so much more (just look around and you’ll likely find a QR code on something near you). QR codes seemed to disappear for a number of years especially for public use and applications but with the most recent smartphones equipped with a code scanner in their camera app, they have seen a huge resurgence. While you would think that inventing something as useful and globally used as the QR code would make the inventor insanely rich, the creator did in fact patent the code but opted to allow public use without restriction.

    Today it’s pretty simple to create a custom QR code for businesses or for whatever. At Web Force KC, we use them to help our clients get better customer reviews, direct their customers to non-public pages on their websites, add to their social media presence, promote sales, and many more applications and functions that are easily accessible to anyone with a smartphone. We strive to find new and creative ways to use QR codes for our clients to help them grow their businesses.

    If you enjoyed reading this blog, do us a favor and pull out your smartphone, open up your camera, point it at the QR code below, follow the link, and write a review for Web Force KC. We would appreciate it!

    QR-code-Web-Force-KC-Google-reviews

     

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

     

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  • Why You Should Blog About Your Business

    Blogging For Businesses In Kansas City

    Web Force KC helps small businesses in Kansas City and surrounding areas develop solid and consistent online marketing strategies that are results driven and effective. One of the main ways we help the businesses we partner with is by blogging on behalf of their business. We typically are not using the blog to make social commentary, rant & rave, or create a social buzz. In fact most of the time our blogging is a direct assault on keywords and sets of keywords that generate traffic to websites that can then convert into potential customers for the businesses we work for. There is much more to it than just dropping a ton of keywords onto a blog and blasting it out onto the internet and we thought we would share some of the things we at Web Force do in blogs for the businesses we work with.

    Using Effective Titles In Your Blog

    Whether your business is seasonal or not, there is always something you could talking about for your business online. Web Force KC researchesweb-design-search-engine-optimization-Kansas-City-Lees-Summit what keyword(s) or keyword phrases are the most relevant to your business online and then we find ways to incorporate them into blog titles, page titles, and content with the blogs. The trick is to not duplicate the content while still utilizing the target keywords and keyword phrases which can be difficult which is never easy. As targeted keyword campaigns become more successful and effective, Web Force KC will broaden the keyword spectrum to include other relevant keywords to the business that are an expansion to the keyword sets that are the foundation of the campaign.  Using primary target keywords in blog titles along with location based verbiage usually makes the for the most effective blog titles that yield the best traffic but the curtains need to match the drapes in the content, categories, tags, H1, H2 H3 etc.

    Web Force KC uses knowledge of web design, search engine optimization (including blogging) and a little sales savvy to help grow small businesses via online marketing. If you own a small business and would like to see how Web Force KC can help your business’ marketing call (816) 462-9128 for a free consultation.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

     

  • Consistency Counts In Your Online Marketing Efforts

    Web Design & Search Engine Optimization In Kansas City

    Just because you have a website and have claimed all of your online business directories doesn’t mean that you will have a flurry of potential customers visiting your website. As your website ages and content is not added to your site (blogging, additional pages, etc), it will more than likely begin to fall in search engine rank. If left alone over an extended period of time, your website will likely fall beneath your competitors websites on the search engine leaving your business with little to no website traffic and little to no online conversions from your website.

    Adding Constant Content To Your Website In Kansas City Works!

    web-design-Kansas-City-search-engine-optimization-Lees-Summit
    Is Your Web Design Effective?

    Assuming your business’ website has a blog and social media, you have an online avenue to continually add content to your business’ online presence. Structured and effective blog writing can take anywhere from 1 hour to several hours to write, categorize, tag, title, describe and finally add SEO keywords to your blog.  Using H1, H2, H3, etc tags within your content will help the search engines determine what your blog (and your website) is about and where it should show up as it pertains to a given search.  Assuming your blog is written and structured correctly, the search engines may add your blog post (as opposed to a specific web page on your website) to the search engine results creating an effective entry point into your website.  Continually thinking of blog topic ideas is where it tends to get difficult and Web Force KC are experts at creating relevant, effective blog posts and ideas that put your business into the search engine results for your product or industry in your area. Regardless of whether your business is focusing on attracting potential customers locally or nationally, adding relevant content constantly is an absolute must. 

    The problem with most web design is that web designers are typically not search engine optimization specialists and if your website was designed in such a way that it is not an effective website in Kansas City, Web Force KC would like to help you. Web Force KC does not keep our online marketing strategies and procedures a secret from our customers because we want them to understand what we are doing for their business, why we are doing it and how it helps their business grow.

    For a free estimate on what it would cost to build an affordable & effective website for your business in Kansas City call Web Force KC at (816) 462-9128.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Mobile Friendly Web Design

    Mobile Friendly Web Design In Kansas City & Overland Park

    web-design-Kansas-City-Lees-Summit-Overland-ParkLook no further than while you are driving down street to see people literally glued to their phones and mobile devices.  It is sometimes scary how many people you might see during any given rush hour in Kansas City looking at their smartphones while driving or stuck in traffic.  Your potential customers could be looking for your type of business and the products/services your company offers from their mobile device. If your website is difficult to see, read or navigate you may be loosing out on potential customers as they will no doubt choose to view a website designed to fit whatever device they are using.

    Web Design For All Devices In Kansas City & Overland Park

    Web design by Web Force KC is done by first determining how to make your business’ website effective.  It does no good to simply create a website that is pleasing to the eye that will never be seen by anyone other than the web designer and the business owner(s).  Our web design is carefully calculated to maximize conversions of visitors to your website and effective at ranking high on the search engines to ensure a steady flow of traffic.  Web Force KC also approaches web design with the idea that your website should look and feel good to your potential customers regardless of how they enter into your site (blog, social media, etc) and regardless of which device they are using (laptop, desktop, phone, or tablet).  Our web design staff tests each website we design in Kansas City on all platforms and devices to ensure that however your potential customers choose to connect with your business’s website, they will have a clean, seamless experience with navigating through it.

    Having a mobile & tablet friendly website should not be unattainable in terms of cost for small businesses in Kansas City.  Web Force KC offers quality, affordable and most of all effective web design for Kansas City businesses and organizations. For a free estimate on what it would cost to build an affordable & effective website for your business in Kansas City call Web Force KC at (816) 462-9128.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Affordable & Effective Web Design In Kansas City

    Web Design In Kansas City, Overland Park and Lees Summit

    Your business web site can do many things to help grow your business. But like everything else in life, you will only get out of your website what you put into it. Static web design that never changes probably do not get indexed often by the search engines leaving it less than effective because it is never seen by your potential customers.  Whether you are wanting your business’ first website built or needing to update your current website to better market your business, Web Force KC can help you with affordable and effective web design.

    Affordable Web Design In Kansas City & Lees Summit

    Websites and web design have become an absolutely necessary tool for businesses in the Kansas City area. With traditional marketing like print, direct mail, and other mediums that are costly with results that are difficult to track, online marketing via web design and search engine optimization enable potential customers that are looking for what your business offers find you. Like any type of marketing, time, effort and creativity are involved in web design and online marketing in Kansas City and many internet marketing companies have extremely high rate. At Web Force KC, we mostly work with small businesses in for website design and online marketing via search engine optimization. We understand that many business owners want to grow their businesses online but have been burned by national marketing companies in the past that charge an arm and 2 legs for little to no return on investment.  Web Force KC makes web design and search engine optimization affordable with results that can be tracked.  Web Force KC builds websites for small business owners in Kansas City & Lees Summit that reflect the businesses they represent and are effective beyond conventional expectations.

    Whether you are wanting your business’ first website or need to update your current website, Web Force KC can help you achieve your online goals.  Our web design for Kansas City businesses is simple, clean, affordable and effective making Web Force KC a valuable partner for your online marketing needs. 

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Online Inventory Management With Your Website

    Website Design & Search Engine Optimization In Kansas City & Lees Summit

    Your business’ website in Kansas City can do much more than be an online billboard or a digital business card to attract potential customers. In fact, your website can help you keep track of your inventory online if you business sells physical products and/or has fluctuating inventory. Web Force KC has helped business owners and organizations manage and sell inventoried products online and develop inventory management systems that are integrated into web design.

    Integrating Inventory Management Into Web Design

    Keeping track of your business’ inventory can be a real pain for business owners particularly if you business’ inventory fluctuates daily or weekly. Since most inventory management is done with spreadsheets or some type of organized, structured medium, Web Force KC  has helped develop spreadsheet inventory management applications that automatically integrate into your website when updated.  The online inventory management system is designed to minimize the time necessary to update a “master inventory” sheet in addition to updating your website so as to showcase your business wares. Web Force KC will first integrate the inventory management system into your website and then teach and train your staff to manage your website’s inventory management system. Below is an example of a very simple inventory management system:

    [webkite_results id=263]

    Web Force KC provides effective web design solutions for businesses in the Kansas City area.  We are constantly improving our ability to not only help business owners with their website but also to develop effective and efficient solutions for them so that they can focus on running their business.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Web Design: Page Titles, Page Descriptions & Keywords

    Web Design & Search Engine Optimization In Kansas City, Overland Park & Lees Summit

    Your business’ website in Kansas City should have more than just relevant content and smooth navigation.  Effective websites will almost always have a well structured menu structure, dense keywords in the content and each page (and blog) should have appropriate page titles, page descriptions and search engine optimization keywords. For blog posts, categories and tags are recommended for maximum effectiveness in addition to page titles, page descriptions and SEO keywords.

    Why Add Page Titles, Page Descriptions and SEO Keywords To Each Page/Blog?

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    Page Titles & Descriptions Appear In Search Results.

    There are many benefits to adding page titles, page descriptions and keywords to your website’s pages and posts but probably the most important reason is that the search engines can more easily determine 1) what the page/post is about and 2) where the page/post should show up as it pertains to a search.  Like most content online, the page titles, page descriptions and keywords need to match the page/post actual content in terms of subject matter.  Keyword stuffing for potential search terms that truly have nothing to do with the page/post content is pointless and probably not very effective at all for online marketing purposes. In fact, in some cases it will be counterproductive.

    Web Force KC abides by the search engine optimization principles that, for the most part, are standard and will not change in the foreseeable future.  Web Force KC excels in the amount of content we create for and through your business website with strategic precision yielding above average results. Contact Web Force KC at (816) 462-9128 if you are interested in seeing how much you could grow your business online.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

     

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