Content marketing can be tough especially when the business you’re writing for doesn’t really change that much. However, I’ve learned to find ways around getting into a writer’s slump primarily by realizing and accepting that no matter how much you’ve written about a given subject, product, or service, there is always more that you can do but it doesn’t always come easy.
SEO and Content Marketing in Kansas City, MO
I write a TON of content for my clients and it’s really easy to get burned out but thankfully I’m never really short on ideas (most good, some not so good.) As I’ve acquired more clients and my older clients have grown, I’ve had to find new ways to market them and, honestly, some weeks it goes as smooth as silk and others it’s like pulling teeth. Look at it this way: for one of my oldest clients, I have written and published over 1,800 blog posts and hundreds of website pages and while their business never really changes much with the exception of adding new products to their retail store, the content I write on their behalf has to be ever changing, unique, engaging and relevant in order for it to be effective. Sure some content is better than others but the key has been to be consistent with regularly publishing blog posts and making adjustments to the overall page structure of their website(s) when necessary for all of my clients to help them grow their businesses.
A few weeks back, I was in burn out mode and started thinking about examples in my life and the world I observe of how individuals are able to take the same concept(s) and re-imagine them over and over again without getting sick and tired of doing it. At the time, I was getting back into old school Metallica and I thought, “Boy, they must be so over playing the song ‘One’ at every single show for weeks and months at a time.” The thing is that ‘One’ (one of my least favorite Metallica songs) was a massive hit and there are likely fans in the audience every night they play that are only there to hear that one (no pun unintended) song. Having seen Metallica live (among other metal bands) many times over the years, I noticed they always find ways to change things up a little bit in their biggest songs but overall the singalongs and melody remains constant which is cool for the audience but probably also good for the band that has played these songs hundreds if not thousands of times. It made me realize that even though I may feel like I’m writing about the same products and services for my clients over and over again, I have to find new and innovative ways to change it up for my audience as well as for myself so I don’t go insane or get severely burned out. It’s not that there won’t be days when I’m just not feeling it and the words don’t flow like a river but realizing that this is the way that artists, marketers, and people that are just good at what they do have to make changes and adjustments to keep their audiences’ and their own interest focused. Content marketing probably isn’t as cool as a Metallica song but it felt good to connect the two and whatever makes me think, makes me better at what I do. That’s what Web Force KC does (for itself and) for our clients.
Call Web Force KC at (816) 462-9128 for effective web design and online marketing in the Kansas City area.
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