Category: online marketing for small business Kansas City

  • “The Sky Is Falling” – Why Most SEO’s Freak Out When Algorithm Updates Hit

    “The Sky Is Falling” – Why Most SEO’s Freak Out When Algorithm Updates Hit

    The internet is ever-evolving, and this should not be breaking news to anyone. Updates, AI, and constant change keep most SEOs on their toes. One thing I’ve tried to teach myself and my clients over the years is that core algorithm updates happen, and these days, they happen more often than ever before.

    Search Engine Optimization and Web Design in Kansas City

    As content becomes more accessible and easier to create, thanks in part to artificial intelligence sources like Chat GPT, Gemini, and countless others, search engines have been adjusting how and what ranks well due to the tsunami of published content. While most beginner SEOs genuinely aren’t capable of publishing good, quality content with a simple AI prompt, the fact that so many websites are pumping out garbage content makes search engines like Google have to make adjustments. Like the “helpful content” algorithm update, search engines are slowly but surely catching on to content solely designed to help a website rank higher organically but provide little to no informational value to the reader.

    As a rule of thumb, when organic search rankings get volatile, it’s sure that a big core algorithm update is on its way, as I have seen in the past few weeks. The trick with SEO is that if you’re not ahead of what’s coming, you end up scrambling to try to “fix” what Google, Bing, or other search engines ding your site(s) for. That’s never a good idea because it usually involves a complete content makeover, which is not only time-consuming but also a waste of time and resources when it should have been right the first time. At Web Force KC, we don’t “freak out” anymore when rankings fluctuate because we know that the content we publish for our clients is solid, timely, relevant, and informative as it pertains to whatever industry they are in. I guess the point of this blog is that keyword-jamming a ton of blog posts with AI isn’t a viable option anymore, nor is it an effective marketing strategy. Of course, I use AI to help with tasks that would otherwise take a ton of time, but publishing trash content just to rank for a few low-value keywords is not part of Web Force KC’s game plan.

    Until next time. 🍻

    local-web-design-WordPress-SEO-360-photography-Kanasa-City

    OR

    SEO-search-engine-optimization-social-media-KC-KCMO-Kansas-City-MO

    Web Design     Social Media

    Search Engine Optimization

    360° Virtual Tours

    Support     Contact

  • Smoke and Vape Shop SEO and Online Marketing: Tons Of Fun, But Not Easy!

    Smoke and Vape Shop SEO and Online Marketing: Tons Of Fun, But Not Easy!

    When I started Web Force KC over 12 years ago, I knew it would not be a typical ad/marketing agency. For years, I had worked for agencies that always seemed to overlook thriving industries because the nature of their businesses was considered taboo or high-risk. Smoke, tobacco, and vape shops were an industry that I had followed since I was in high school because, well, it was part of my culture. While smoke shops (or head shops) have been around since the 1960s, the industry’s explosive growth can be seen on almost every corner of every city and suburb, including here in Kansas City.

    Smoke and Vape Shop Search Engine Optimization, Web Design, and Online Marketing

    So why would Web Force KC want to get into smoke and vape shop marketing? Well, for one thing, it’s FUN! That’s not to say I don’t enjoy creating content for my other clients’ industries. Still, if you can imagine waking up every day and knocking out blog content and social media posts about vapes, bongs, rolling papers, and other smoking/vaping supplies coupled with local sports, holidays, weather, events, or whatever while getting paid for it, and more importantly, soundly dominating any market we are hired to promote shops in, it’s pretty damn fun.

    The thing is that it is by no means easy. Smoke and vape shops have always had an interestingly restrictive place in online marketing and social networks; not knowing the rules of engagement can land an agency in big trouble. While the US continues to lower its guard on things like cannabis, some social media platforms will suspend or ban users for violating community guidelines. This means that if they deem a post to be about drugs (THC/CBD/kratom, etc.) or promoting tobacco (cigarettes, chewing tobacco), they will take action. (Trust me, I’ve been in Meta jail countless times). Plus, most, if not all, of the top social media platforms won’t allow smoke/vape shops to use paid advertising (or boost) for content. If that’s not enough, Google and other search engines won’t allow PPC campaigns for smoke/vape shops, leaving SEO and organic content marketing the only viable choice for success. Yelp does allow smoke/vape shops to do paid advertising, but based on my experience, the results are lackluster at best for the amount of money you’ll spend.

    So, how does an agency effectively market a smoke/vape shop in a hyper-competitive market? Well, it mostly has to do with creating solid, consistent content and having a firm understanding of what the ultimate call-to-action(s) is. Obviously, “get directions‘ is number one, but getting phone calls is a close second because that’s when the stores’ staff sales skills have to kick in. Thinking local and staying on top of what’s happening is a significant component of creating compelling content. We’ve learned from experience that not knowing what’s going on in the metro can directly affect sales volume on any given day.

    A prime example is when football starts in the fall. Here in KC, it’s a must-watch TV unless, of course, you’re at Arrowhead. Making sure that the smoke/vape shops get EARLY social media posts and content published is crucial because foot traffic dies in every shop after kickoff, tipoff, or, in some cases, the first pitch. The same is true in the Dallas-Fort Worth market when the Cowboys play, which seems odd because they are never very good (sorry, not sorry).

    Without giving out any secrets, the truth is that no marketing campaign is “easy,” but many standard online marketing tools are limited or non-existent in the case of smoke and vape shops. It takes solid, consistent content with clear and easy-to-access calls to action because no one walks through your doors if you don’t show up in a given search.

    Until next time. 🍻

    local-web-design-WordPress-SEO-360-photography-Kanasa-City

    OR

    SEO-search-engine-optimization-social-media-KC-KCMO-Kansas-City-MO

    Web Design     Social Media

    Search Engine Optimization

    360° Virtual Tours

    Support     Contact

  • The Audience, The Character, The Voice, and The Content

    The Audience, The Character, The Voice, and The Content

    Most of the content I come across online about SEO, social media, and marketing are typically flashy, rocket-to-the-top promotions or theoretical assumptions about how and what Google and AI are doing, which is not what this piece will be about by any means. A few years ago, I began to focus heavily on the fact that each client (and sub-clients, which I’ll explain in a later blog) has a unique character and voice. Not only do their business and the services/products they provide have distinct characteristics, but I, as their marketing/content creator and strategist, unconsciously created a voice and dynamic character to coincide with each client’s content produced. Ideally, this character, voice, and content combination needs to be not only reflective of the business but also speak directly to their clients or customers. While Web Force KC’s clients have become widely diverse in terms of industries, the overall approach to creating unique, relevant, and effective content pieces, big and small for each of them, has not changed but has, in fact, vastly evolved.

    Character Driven Search Engine Optimization, Social Media, and Website/Blog Content Combined Can Create A Company’s Voice Accurately

    Whether it’s a simple and time-sensitive social media post on GAME DAYS for the group of smoke and vape shops in KS, MO, and TX we work with or the quality, professional lawn and landscaping voice urging potential customers to secure spring lawn care and landscape services in the dead of winter, I’ve found that switching back and forth between characters has become much easier. That being said, I have over 12 years of practice doing it.

    What is interesting in today’s online arena is finding the balance between engagement and creating content that is not only witty, cute, and/or informative but also helpful, sprinkling in the all-important call to action. “Why should you hire ‘X’ company?” “Why should you shop at ‘Y ‘store?” Thoroughly knowing and somewhat becoming each character often allows me to also walk in the shoes of their potential clients and customers, which before seemed virtually impossible and, quite honestly, felt weird. With all of the analytics and tracking tools available to marketers today, it seems almost absurd not to have fictional yet authentic characters and accurately representative voices in any online marketing content, as it will often give a very defined inside look at what works, what doesn’t, and how the overall strategy can be improved and refined.

    While no marketing strategy is perfect or guaranteed, for that matter, making sure that your company or organization has a distinct voice and character that accurately reflects the goals, values, and vision is never a bad thing to have. Just like riding a bike, learning to ski, or even learning to type furiously with little error, creating a solid voice that reflects your character takes time, practice, and a ton of effort. And remember that as your company/organization grows, so too does the voice and character, ideally for the better.

    local-web-design-WordPress-SEO-360-photography-Kanasa-City

    OR

    SEO-search-engine-optimization-social-media-KC-KCMO-Kansas-City-MO

    Web Design     Social Media

    Search Engine Optimization

    360° Virtual Tours

    Support     Contact

    Web Design     Social Media

    Search Engine Optimization

    360° Virtual Tours

    Support     Contact

  • How To Avoid The Online Reviews Blues

    How To Avoid The Online Reviews Blues

    Local Search Engine Optimization in Kansas City, Leawood, and Overland Park

    One of the most challenging things we’ve had to deal with at Web Force KC while working with our clients over the years is online reviews. In fact, after many years of trying to communicate how vital getting online reviews are to our clients, we eventually crafted a clever reminder that we tend to tell at least one of them once a week: The only review that you’ll get that you don’t ask for is usually one that you don’t want. What’s odd about online marketing and its effect on consumers’ buying decisions is that the days of 2 neighbors chatting at their fence line asking, “who does your lawn care?” are rare, if not nonexistent. What’s even more interesting is that we now use the internet to find products and/or services we want or need and base our buying decisions on the opinions (i.e.reviews) of people we don’t even know. Of course, word of mouth and referrals still exist, but as a marketing agency, our job is to generate leads and customers solely through a carefully woven web of our client’s online presence and let the companies we promote deliver their goods and services the way they see fit.

    That’s why getting solid reviews and maintaining a quality rating is imperative to the success of any business using the web as a tool to generate business. In the case of Web Force KC, we primarily work with small, locally owned, and operated businesses that, more often than not, have big corporate competition that can be tough but not impossible to beat in the SEO arena. With online reviews, we’ve found that larger corporate entities that offer similar services to our clients often struggle to get and maintain good reviews for whatever reason, which is why keeping and growing our client’s online reputation is a big part of what we do. The dilemma is not so easily solved by merely asking customers to write beaming reviews because most will say a resounding “YES” but soon forget or blow it off. This is why we took the initiative to make getting and asking for reviews simple and streamlined using the fact that most everyone has a smartphone in their pocket or purse that can be used to help get our client’s customers onto their review pages and leave feedback that helps win even more business. We’re not going to get into details as to how we are creating seamless avenues to get more reviews or even social media followers, but chances are you’ve seen how and what we do in nearly every business, particularly since COVID-19 hit the US last year. (Hint: it has something to do with a phone’s camera.)

    For some industries we work with, it is incredibly challenging to get consistent reviews as many of our clients are in what some would consider taboo industries. We’ve found that many of their customers don’t necessarily want to advertise publicly that they shop there for whatever reason. That’s why when you see that breakthrough moment with a customer that digs what you do or sell, you make it a point to say something along the lines of, “I’m glad we could help. We’d appreciate it if you could write a review for us so that other people know that we’re the real deal.” That sounds a bit canned, but you get the point. You and your staff should ask for reviews from every customer you know is satisfied with what you do or did every day. Of course, you can’t make everyone happy, and it’s safe to assume that most people online know that, which is why the occasional bat-shit crazy review from someone that you could never satisfy isn’t going to hurt a business that has countless 5-star reviews and 1 or 2 bad ones.

    We get that you get busy, overwhelmed with the details of running a business, and can easily forget to ask for reviews. Still, the fact is that you likely already have customers that can and will write a stellar recommendation for what you sell or do, but they don’t know how and where to do it. Ask and show them.

    Call Web Force KC at (816) 462-9128 for Kansas City web design and online marketing.

     

    Web Design     Social Media

    SEO

    Support     Contact

  • Content Marketing Kicks Ass

    Content Marketing Kicks Ass

    Photo by Kaitlyn Baker on Unsplash

    I’ve always loved writing. I can’t remember the actual moment when I realized that writing came naturally to me but I know it was when I was very young. As a teenager I wrote a ton of poetry and other odd literary project most of which was real hit and miss but nevertheless writing was and continues to be a creative outlet that has not only gotten me through some pretty rough times, it has quite honestly kept me sane (still does). I’m lucky enough to get paid to write for my clients and I don’t take that responsibility and privilege lightly. Through my content writing on their websites, blogs, social media, and other marketing projects, I get to literally become the online voice of that business which is enormously fun but can often times be very difficult.

    Search Engine Optimization and Content Marketing in Kansas City, MO

    Writing for a business is content marketing and the best part about it (at least for me) is that I’m rarely at a loss for words or ideas. The trick to effective content writing is finding new ways to describe the same products or services over and over again in new ways that are relevant to my clients, their customers, and ultimately the search engines which is why they pay me to write in the first place. Looking back at some of my early content marketing work, it was pretty evident that the rules of the search engines weren’t very strict like they are today. In fact, I remember writing blog posts that were so absurdly overly keyword heavy that any normal person reading it would think a lunatic wrote it. That may have worked then but it certainly doesn’t work now in 2020.

    Photo by Skye Studios on Unsplash

    Rich, unique content is what Google says they want to see and these days when you lay the keyword babble on too heavy, you’ll likely get penalized and loose rankings. This means that there must be a balance between relevant content that is unique, current, and most importantly makes sense to both potential customers reading it as well as the search engines in order to be effective. It sounds more complicated than it really is but it does take some practice to get content to consistently flow and at the same time be functional for online marketing goals. Integrating what’s currently going on is an easy way to create content that is engaging and relevant but there are some really deep pitfalls you’ll probably want to avoid if you go that route. For example, leaning one way politically with your business’ voice will inevitably cut off any potential customers that are on the opposite end of the political spectrum of you which isn’t good. A good rule of thumb I use when I’m debating whether to use an outside current event or mindset in content is to ask myself “is there a large group that are vehemently opposed to this?” If the answer is yes or even maybe, I don’t do it. Don’t get me wrong, I could care less if someone gets offended by my personal opinions but they have no place in my business communications or my clients’ content for that matter.

    web-design-content-marketing-SEO-Kansas-City-MO
    Photo by hannah grace on Unsplash

    I guess the best advise I can give on content marketing is just keep typing no matter what (you can always go back and edit later), keep the content upbeat, and keep it current and relevant to where you are and what’s going on there. Don’t try to explain your whole business in one content piece but instead try breaking up parts of what you do or what you sell into separate content. Don’t expect all of your content to make you surge up in the search engine rankings because you’ll be very disappointed. Obviously some content will be more productive and effective than others and the key is to maximize those that really kick ass and learn why they performed so well so that you can take your future content to the next level.

    When I first started in the SEO/online marketing industry the phrase “Content is King” could be heard in pretty much every sales pitch or presentation to new clients and it still holds true today. Sure you can go and pay Google a mountain of money to show up prominently and  immediately with AdWords but the fact is that once you stop paying, you immediately become invisible again. With content marketing and search engine optimization, your online presence is built organically which, in my opinion, is much more powerful, effective and lasting. Especially when you consider that most Pay Per Click ads only see a roughly 2% click through rate which isn’t much for what you pay. Content marketing works exceptionally well but it is by no means the most simple and easy path to succeed online. However, when done correctly, content marketing can be the most powerful and effective tool in your online marketing arsenal and that is why I enjoy it so much.

    If you have questions about content marketing, SEO, or web design in Kansas City, feel free to get in contact with us.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Home    Web Design    SEO   Social Media   Support   Contact Us

  • New Business Starter Pack

    New Business Starter Pack

    Photo Credit Alex Holyoake

    My daughter and I are total meme geeks and one of our favorites has always been the “starter pack.” If you’re not familiar with them I highly recommend you check them out as they are hilarious. The starter pack meme is usually a series of images that collaboratively represent a type of person or character but with less then complimentary intentions. Anyway, I had an old friend ask me about starting a new website for his wife who had recently lost her job and was opening up her own private practice. It made me think about how I really don’t have a starter pack for new business owners. I’m not going to get into extreme details but instead I thought that providing some basic insight on setting up a website as, in my humble opinion, it is the most effective way to get a business going and start generating revenue.

    Local Online Marketing and Website Design in Kansas City, MO

    Get a good name for your business. I’ve worked with countless businesses over the years that have the weirdest names and honestly it takes more work to effectively market them. My advise is to pick a name that has at least little bit to do with what your business actually does. Made up words that don’t make sense to people likely won’t make sense to the search engines either unless you pound brand based content repeatedly when you could be spending your online marketing time more productively like pushing keywords related to what your business does.

    Get a good domain name (that isn’t too long). When my clients ask me to research domain names I tend to look for ones that contain what they do and where they do it. For instance, one of my clients recently added a new location in North Kansas City and wanted me to put a website together specifically for that location. He owns multiple smoke and vape shops but this location is the first in what KC people call the “Northland.” I ended up picking SmokeShopNorthKC.com as it not only is one of the main keywords (smoke shop) we will be going after with our SEO services but also where we will be pushing those keywords (in North KC). Don’t bang your head against the wall trying to find a domain name that does the SEO for you because you’ll never find it but do your best to pick one that makes sense, is short and to the point, and most importantly one that is easy to remember.

    local-web-website-hosting-KC-KCMO-Kansas-City-MO
    Photo Credit  Taylor Vick

    Get good hosting. If want to build a website, you’ll need a place to host it. Hosting is essentially renting space on someone’s server for the files that make up your website. Ideally you should host your website where you buy your domain name but it isn’t absolutely necessary. Check out the reviews on the hosting company because most of them suck to say the least. No offense but GoDaddy really sucks. I’ve had to deal with them for years and each time it’s a struggle to refrain from yelling and screaming at them. Plus, they like to nickle and dime your for every little thing which is just silly. Web Force KC can provide hosting and website security through our partnership with Just Host. We’ve worked with them for years and have never had any major problems especially when it comes to their support which is exceptional. The downtime is minimal which means that our clients’ websites rarely, if ever, are “down for maintenance” which is a good thing.

    Have a professional write your website content. Nothing is worse than having terribly written content on a website. First, your potential customers can get annoyed really quick if your content is poor quality and end up bouncing off of your site to one of your competitors. Second, the search engines like rich, unique content that makes it crystal clear who you are, what you do, and where you do it. Content writers usually aren’t cheap but they do provide an invaluable service that make businesses money.

    seo-web-design-online-marketing-Kansas-City-MO
    Photo Credit Christian Wiediger

    Have good images. If you aren’t a photographer, no worries, you’re not alone. I’m by no means a great photographer and neither are most of my clients even though we have increasingly more powerful cameras on our phones. I’ve had clients that have held contests with their employees to take pictures which worked out pretty well but in the end nothing beats a professional photographer. There are many websites that offer free image downloads for any type of use including commercial use. DON’T USE PICTURES THAT AREN’T YOURS! Copyright infringement is real and can cost you a ton of money. (Trust us, we’re currently in the middle of suing a local business for stealing our images and content). We recommend checking out Unsplash.com for tons of great free images. In fact, we used UnSplash images for the blog you are currently reading and we think they look pretty damn good. You may not find exactly what you are looking for there but you can at the very least get some good ideas. If all else fails, go buy some stock photos.

    Lastly, make sure your website makes sense. A website should allow users to get the information they need or get in contact with you quickly and easily otherwise they’ll go somewhere else. I can’t tell you how many times a website (or more specifically a web designer) over-complicated thing when the business offered a pretty simple service or product but made it almost impossible to actually get info, make a purchase, or get in contact with the company. Clean, simple, and user friendly always works.

    At Web Force KC, our goal is and always has been to help our clients navigate the ever-changing world of the internet while helping them grow their business as well. Our common sense approach to web design, content creation and website hosting/security allows our clients to focus on running their business instead of worrying about the web.

    Call Web Force KC at (816) 462-9128 for local web design, SEO, and online marketing in Kansas City.

    Home    Web Design    SEO   Social Media   Support   Contact Us

  • The Art Of (Online) War

    The Art Of (Online) War

    Photo credit Felix Mittermeier

    All industries have competition and that not only applies on the ground but also online. The goal of any marketer should be to position their clients to give them the advantage over their competition and, of course, make them money while they do it. At Web Force KC, we’ve seen our share of competitive industries and have successfully marketed them to help them grow but not without a fighting a few battles along the way and having to declare all out war on their competition. It’s not a simple task because there really is no ‘one size fits all’ solution for online marketing because the internet is an ever changing landscape and each industry presents its own marketing challenges. The ultimate goal is to get our clients’ websites onto the first page of the search engines, more specifically Google as it sees 92% of all search traffic because once you show up there for what your business does, people can easily find and more importantly contact you to do business. It is all out war in marketing and the competition is always looking to get an edge on you and your marketing strategy.

    Local Web Design and SEO in Kansas City, MO

    Photo credit Birmingham Museums Trust

    At Web Force KC, we take these battles personally which is why we constantly monitor, track, and analyze our clients’ competition. We do this for several reason which I’ll explain in a moment but in the initial stages of putting together a marketing plan, it’s more to get an feel for how the industry works, what the common keywords are, and ultimately learn about the business itself so that we our content writers can speak to it and write about it confidently. We’ve seen our clients’ competition blatantly stealing website content, product images, keyword strategies and their overall marketing plan which sucks but it’s just part of the game. Web Force KC has had to go so far as to install anti-copyright software on many of our clients’ website due to repeated incidents of copyright infringement which, to be quite honest, was somewhat flattering when it first happened but is quite infuriating now (PSA: we have filed suit and will continue to sue for copyright infringement when we find it). Unfortunately, there’s not much that can done legally when our clients’ competitors use a keyword strategy we create or revamp their entire marketing plan to keep up with ours unless of course they slip and accidentally copy content word for word. No one really owns the rights to any keywords or keyword sets (unless perhaps they contain a business’ name which is not a wise idea) so it then becomes a matter using keywords more effectively to win. Tracking how our clients rank for specific keywords and keyword sets on Google that apply to their business is a way to show progress and performance but we also track the competition as well to keep ourselves in check. Slowly but surely as our marketing plan unfolds, we topple the competition that are sometimes huge companies with massive marketing budgets that have no idea what happened until it’s too late which is exactly where we want them: scrambling on the defense. We exploit the competitors’ online weaknesses using our strengths and protect our clients’ rankings and online presence with a continuous assault of content and adjusting strategically when necessary.

    It’s not all out war in a traditional sense but it has become more and more apparent that many of our clients’ competition have had to make dramatic adjustments to their marketing plans due to our efforts which we take a lot of pride in and thoroughly enjoy. It’s not a matter of working harder on a clients’ marketing campaign by producing more content more frequently but instead it’s working smarter, more strategically, and always being one step ahead of the competition. When our clients’ competition is trying to play catch-up and we continue to relentlessly move forward, that’s a win and that’s what Web Force KC does. Winning the war online against your competitors will better enable you to win the war on the ground which is what effective marketing should do.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Home    Web Design    SEO   Social Media   Support   Contact Us

  • Why You Should Blog About Your Business

    Blogging For Businesses In Kansas City

    Web Force KC helps small businesses in Kansas City and surrounding areas develop solid and consistent online marketing strategies that are results driven and effective. One of the main ways we help the businesses we partner with is by blogging on behalf of their business. We typically are not using the blog to make social commentary, rant & rave, or create a social buzz. In fact most of the time our blogging is a direct assault on keywords and sets of keywords that generate traffic to websites that can then convert into potential customers for the businesses we work for. There is much more to it than just dropping a ton of keywords onto a blog and blasting it out onto the internet and we thought we would share some of the things we at Web Force do in blogs for the businesses we work with.

    Using Effective Titles In Your Blog

    Whether your business is seasonal or not, there is always something you could talking about for your business online. Web Force KC researchesweb-design-search-engine-optimization-Kansas-City-Lees-Summit what keyword(s) or keyword phrases are the most relevant to your business online and then we find ways to incorporate them into blog titles, page titles, and content with the blogs. The trick is to not duplicate the content while still utilizing the target keywords and keyword phrases which can be difficult which is never easy. As targeted keyword campaigns become more successful and effective, Web Force KC will broaden the keyword spectrum to include other relevant keywords to the business that are an expansion to the keyword sets that are the foundation of the campaign.  Using primary target keywords in blog titles along with location based verbiage usually makes the for the most effective blog titles that yield the best traffic but the curtains need to match the drapes in the content, categories, tags, H1, H2 H3 etc.

    Web Force KC uses knowledge of web design, search engine optimization (including blogging) and a little sales savvy to help grow small businesses via online marketing. If you own a small business and would like to see how Web Force KC can help your business’ marketing call (816) 462-9128 for a free consultation.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

     

  • Consistency Counts In Your Online Marketing Efforts

    Web Design & Search Engine Optimization In Kansas City

    Just because you have a website and have claimed all of your online business directories doesn’t mean that you will have a flurry of potential customers visiting your website. As your website ages and content is not added to your site (blogging, additional pages, etc), it will more than likely begin to fall in search engine rank. If left alone over an extended period of time, your website will likely fall beneath your competitors websites on the search engine leaving your business with little to no website traffic and little to no online conversions from your website.

    Adding Constant Content To Your Website In Kansas City Works!

    web-design-Kansas-City-search-engine-optimization-Lees-Summit
    Is Your Web Design Effective?

    Assuming your business’ website has a blog and social media, you have an online avenue to continually add content to your business’ online presence. Structured and effective blog writing can take anywhere from 1 hour to several hours to write, categorize, tag, title, describe and finally add SEO keywords to your blog.  Using H1, H2, H3, etc tags within your content will help the search engines determine what your blog (and your website) is about and where it should show up as it pertains to a given search.  Assuming your blog is written and structured correctly, the search engines may add your blog post (as opposed to a specific web page on your website) to the search engine results creating an effective entry point into your website.  Continually thinking of blog topic ideas is where it tends to get difficult and Web Force KC are experts at creating relevant, effective blog posts and ideas that put your business into the search engine results for your product or industry in your area. Regardless of whether your business is focusing on attracting potential customers locally or nationally, adding relevant content constantly is an absolute must. 

    The problem with most web design is that web designers are typically not search engine optimization specialists and if your website was designed in such a way that it is not an effective website in Kansas City, Web Force KC would like to help you. Web Force KC does not keep our online marketing strategies and procedures a secret from our customers because we want them to understand what we are doing for their business, why we are doing it and how it helps their business grow.

    For a free estimate on what it would cost to build an affordable & effective website for your business in Kansas City call Web Force KC at (816) 462-9128.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Mobile Friendly Web Design

    Mobile Friendly Web Design In Kansas City & Overland Park

    web-design-Kansas-City-Lees-Summit-Overland-ParkLook no further than while you are driving down street to see people literally glued to their phones and mobile devices.  It is sometimes scary how many people you might see during any given rush hour in Kansas City looking at their smartphones while driving or stuck in traffic.  Your potential customers could be looking for your type of business and the products/services your company offers from their mobile device. If your website is difficult to see, read or navigate you may be loosing out on potential customers as they will no doubt choose to view a website designed to fit whatever device they are using.

    Web Design For All Devices In Kansas City & Overland Park

    Web design by Web Force KC is done by first determining how to make your business’ website effective.  It does no good to simply create a website that is pleasing to the eye that will never be seen by anyone other than the web designer and the business owner(s).  Our web design is carefully calculated to maximize conversions of visitors to your website and effective at ranking high on the search engines to ensure a steady flow of traffic.  Web Force KC also approaches web design with the idea that your website should look and feel good to your potential customers regardless of how they enter into your site (blog, social media, etc) and regardless of which device they are using (laptop, desktop, phone, or tablet).  Our web design staff tests each website we design in Kansas City on all platforms and devices to ensure that however your potential customers choose to connect with your business’s website, they will have a clean, seamless experience with navigating through it.

    Having a mobile & tablet friendly website should not be unattainable in terms of cost for small businesses in Kansas City.  Web Force KC offers quality, affordable and most of all effective web design for Kansas City businesses and organizations. For a free estimate on what it would cost to build an affordable & effective website for your business in Kansas City call Web Force KC at (816) 462-9128.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.