Category: website content Overland Park

  • 3 Is The Magic Number With Web Design

    Can Visitors Get The Information They Need Within 3 Clicks Of Your Website?

    We all live in a ever increasingly digital world and our patience for lackluster web design and inconvenient site navigation is all but gone. In previous times businesses used websites to “legitimize their business” like a business card and business owners that have continued to subscribe to that philosophy probably are not growing as quickly as they could be online.  Businesses that have continually updated &  improved their website and online presence are most likely seeing an uptick in business from the avenue of their online marketing. Your business’ website need to be easy to navigate with your contact information prominent at any and every place on the website without being too obnoxious. Web Force KC’s web design helps build your website or update your current website using a healthy balance of clean, accessible design and cleverly worded content that attracts search engine indexing and potential customers for your business. What we at Web Force KC have found is that if customers cannot find what they want on your website in 3 clicks or less, they will most likely click the dreaded back button on their browser leaving your website for what could be forever.

    3 Clicks Into Your Website

    Take a moment and pretend you are one of your business’ potential customers. Next pick a product or service that you offer and then go your website to research the page/product/service. If you find yourself clicking more than three times with the end result being the “submit” button on the you contact page, your website is in serious need of web design or redesign.  At Web Force KC, we create websites that have a pre-planned and predetermined path of clicks that lead directly to your inbox or phone.  If it takes our web design quality assurance team three clicks or less then it will more then likely be effective at generating opportunities for you and your business.  If the path through your website is in any way hindered by too many clicks to get to the “submit” button on your contact form or difficult to find your phone number listed at the top of and bottom of every page and blog post on your website, then Web Force KC will not publish it because we believe that it is inferior web design.

    Web Force KC builds websites from your potential customers’ perspective as well as for the search engines.  It does little to no good to be visible online if visitors are not converting into opportunities from your website.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

     

  • Web Design & Menu Structure

    Website Design in Kansas City, Overland Park and Lees Summit

    Web Force KC helps businesses and organizations design effective and affordable websites in Kansas City. Part of making your business or organizations’ website is making sure the menu of the website is logical and simple to navigate by your potential customers and visitors to your website.  Web design by Web Force KC makes certain that specific criteria are met to maximize conversions of visitors to your website into opportunities to grow your business online.

    Your Website’s Menu Structure

    When Web Force KC begins designing a website in Kansas City, we first talk with the business owners and managers to determine exactly what the company or organization offers, what they focus on (seasonality), & how consumers search for that particular products/service generically.  We use this information to determine how the menu will be named, how many pages the website will need to be effective and how Web Force KC can maximize the exposure of featured products or services to visitors to the website.  We use a variety of tools to determine what potential customers do while visiting the website, at what point of the website they exit, and how we can retain visitors to the website longer to potentially increase online conversions.

    Web Force KC also examines a website menu’s ability to remain effective and simple to navigate even when seen on various devices (iPhone, Android, iPad friendly, etc.).  Since most of the business’ websites we work with have an increasing number of mobile and tablet visitors, the website must be responsive to each and every device and be simple to navigate in any and all scenarios.

    The page titles of your website will also help your potential customers navigate through your website faster (good page titles also help with search engine optimization).  Often times when Web Force KC is developing a website’s entire menu structure, the page titles may actually appear to be different and more simplified in the actual menu than they actually are on the page.  The reason for this is to create simple 1-2 word names for pages (products/services) to help visitors to your website to find what they are looking for more quickly to increase the chances of them converting into an opportunity for your business.

    At Web Force KC, we enjoy working with businesses and organizations in the Kansas City area to develop solid, clean and, most of all, effective web design that works to drive business directly to your phone, inbox and through your businesses door. We monitor the performance of the websites we design to ensure they are performing to not just increase traffic and exposure for your website but also to increase and maximize conversions.

    Web Force KC partners with small businesses to help them grow their business by offering quality, affordable web design and search engine optimization marketing services.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Updating Your Business Website In Kansas City

    Effective and Affordable Web Design In Kansas City, Lees Summit & Overland Park

    How do you know if the website for your business in Kansas City needs an update? At Web Force KC, we see a variety of different website that need updating for a variety of different reasons. Web Force KC has seen everything from broken page & image links to outdated contact information and older logo design. Web Force KC makes updating your website affordable and, if your website is in dire need of an update, will make your business website more effective at generating business.

    Why Update Your Website In Kansas City?

    web-design-Kansas-City-Lees-Lees-Summit-Overland-Park-SEO
    Wen Force KC Can Update Your Current Website To Make It More Effective!

    Web Force KC makes outdated websites look good on all devices. Our web design is simple, clean, effective and affordable and will (at least in the first few weeks of launch) boost traffic to your site.  For businesses that have not updated their websites in quite some time, we commonly get phone calls from business owners that have never had a potential customer call from them from simply doing a Google, Yahoo or Bing search for their product or industry and just received their first lead from the internet.

    Your potential customers no longer live in the the era that your outdated website was built. In today’s online world, your potential customers can search for your products or services from their desktop while at the office, from their laptop while waiting for an appointment, from their phone while in the bathroom or from their tablet while in bed.  If your outdated website is difficult to navigate, the back button is just a touch or click away and they will probably find one of your competitors that has an optimized website for all devices. We, at Web Force KC, see people in public online every time we are actually offline and not helping our clients with web design and search engine optimization.  You never know when and how good web design and effective search engine optimization will help your business grow.

    Web Force KC partners with small businesses to help them grow their business by offering quality, affordable web design and search engine optimization marketing services.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

     

  • Web Design That Works In Kansas City

    Web Design In Kansas City and Lees Summit

    AT Web Force KC, we have built many websites for businesses and organizations in Kansas City, Lees Summit, Overland Park, Leawood, and the entire Kansas City metro. Each website we build is designed to do something unique and beneficial. Some websites we build can manage inventory and generate new business, while others we have made have job application functionality for the business owner to find potential new employees.

    All Web Design Should At Least Do One Thing

    Your website, web design, and online marketing should all do at least one thing: generate new business for you. Additional functionality is extraordinary to integrate into your website. Still, if no one ever sees your website but you (and the person that designed it), then your website isn’t running on all cylinders or at all. If your website is static and outdated, chances are that no one sees your website (or your business) online. One of the reasons web design and web development with Web Force KC is so effective is that we build each website to speak to 2 very different audiences: the search engines and your potential customers in your area.

    Building Your Website For Search Engines & Your Potential Customers

    The search engines and your potential customers are two very different audiences. When Web Force KC designs your website in Kansas City, Lees Summit, Overland Park, or Leawood, we keep in mind that many visitors are looking for a specific service or product you offer. They can decide whether to do business with you or not by reading any page or blog post on your website. Web Force KC ensures that when they contact you from your website about your products/or services, any ways to contact you are visible and easily accessible. Your contact information must be displayed prominently on any page or base of your website because how and when people decide to pick up the phone or give you their contact information on your website indeed cannot be determined or predicted.

    Designing your website to be indexed by the search engine is a very different type of website development. Because search engines are not truly intuitive like people are just yet, websites need to be highly structured and titled accurately. Keywords need to be used prominently, not too much, or the content sounds weird. There need to be links pointing to and from your website that are relevant to your products and services and (in most cases) continually added to maintain momentum for search engine optimization & website optimization to be effective.

    Web Force KC offers quality, clean and effective web design in Kansas City, Lees Summit, Overland Park, Leawood, and the entire Kansas City area. For a free web design quote for your business’ website, call Web Force KC at (816) 462-9128.

    Call Web Force KC at (816) 462-9128 for Kansas City web design and online marketing.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Is Your Business Synonymous With Your Industry Online?

    Search Engine Optimization Marketing In Kansas City

    Take a moment and do a Google, Yahoo or Bing search for what your business does without using your business’ name. Does your business show up on the first, second or third page in the search results? How many pages of search results do you have to go through until you find your business online? If you cannot find your business by searching for what you do in your area then your online presence could use some help and chances are your potential customers are not able to find you either.

    Making Your Business Visible Online Organically With Search Engine Optimization (SEO) In Kansas City

    There are many ways to get your business or organization to show up in search engine results but at Web Force KC we believe that your website and blog content is king.  We are constantly pouring keyword rich, relevant information about your business and what you do and sell so that (when indexed by the search engines) your business has informational and industry relevant muscle.  We use the term “muscle” at Web Force KC because we rely heavily upon constantly creating content that makes sense to both your potential customers as well as the search engines. When combined with traffic from visitor to your site, your business begins to gain momentum and can then begin to broaden your service area based on how the search engines perceive the relevance and prominence of your business.  A large part of determining this comes from the amount of industry relevant information you have available in either the pages of your website or the contents of your blog and social media.

    Unfortunately, there is no way to build your online presence organically other than constantly creating content that is structured, industry relevant and consistently adding content which does take time and effort.  Web Force KC partners with business in Kansas City for search engine optimization services and web design to help drive traffic to business website so that business owners can grow their customer base.

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Web Design With More Functionality

    Functional Web Design In Kansas City, Overland Park, & Leawood

    At Web Force KC, we strive to push the limits of our web design by thinking about uses for business’ website beyond marketing.  Although, our primary focus for the websites we design in Kansas City is for potential customers to be able to find the website and contact the business, we have been designing additional functionality into some of our most recent websites. The following are a few examples of small business website we have recently designed for small businesses.

    Web Design With Pages For Internal Use Only

    Your website is essentially a billboard for your business that (hopefully) receives enough traffic to convert some of the visitors into customers. For some businesses, websites and web design can assist in other areas of their business and can be made to be accessed by certain individuals/users.  Web Force KC has designed websites that are functional and effective for marketing but also contain things like employee handbooks, training manuals, or client bill pay functionality.  By developing websites that allow users to access specifically designed pages that can inform, train or can act as an accounts payable department, business owners can free up financial and time consuming resources and focus more on running and growing their business.

    Web Design That Showcases and Manages Business’ Inventory

    If your business sells products to your customers you need a simple and efficient way to update your inventory particularly if your inventory fluctuates often. At Web Force KC, we work with businesses to develop solutions for updating inventory and data on our clients’ websites so that business owners save time and effort should their inventory change often.  One of the ways Web Force KC helps manage and showcase a business’ inventory is with the implementation of spreadsheet data that not only keeps a master list of inventory and products but will also be used to show and showcase information on their products and services on their website.  

    Web Force KC continually develops new ways to maximize design, functionality of productivity of the websites we design for businesses in Kansas City.  When we design websites in Kansas City for businesses we will always try to find new and innovative ways to make websites more functional, effective, user friendly and simple to manage for the owner of the site. 

    Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Is Your Website Mobile Friendly?

    Mobile Website Design In Kansas City

    Take a moment & look at your business’ website on your mobile phone or tablet. Is it responsive and change shape/functionality based on how your are holding the device? Is your website easy to navigate on a phone so that your potential customers can find you from the device in their pock or purse? Do you find yourself (and your potential customers) having to zoom in to actually read the content on your website or find the product/service you offer that they are looking for? If your website has any or all of these problems, Web Force KC can help you with our web design service in Kansas City

    Web Design For Mobile Devices In Kansas City

    Any time a business or organization approaches us at Web Force KC for web design, we automatically factor in mobile and tablet functionality for the websites we build. We are constantly looking over Google Analytics reports for the businesses we work with which allow us to see how visitors to their website are actually getting there.  One of the components we have noticed in the analytics is that their potential customers are increasingly visiting the sites we work with from mobile/tablet devices.  We have seen up to 40% of visitors some months to our clients’ websites are browsing on their mobile phones. Therefore, Web Force KC only designs websites that are mobile and tablet friendly for our customers.

    Web Force KC is constantly evaluating data from the traffic we drive to our clients websites and always stay one step ahead of online marketing and web design trends.  Call Web Force KC at (816) 462-9128 for web design and online marketing in Kansas City.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

     

  • How Important Are Your Reviews To Your Business Online?

    Online Reviews For Business In Kansas City

    Small business owners in Kansas City are now subject to very public reviews thanks in part to factors like Yelp.com, Google reviews, Bing.com and a myriad of other online review sites that can help and boost your business or bring the flow of online traffic to your site to a standstill. The issue that business owners in Kansas City have is that it is often difficult to get good reviews from customers.

    How Do You Get Real Online Reviews For Your Business From Your Customers?

    web-design-Kansas-City-online-marketing-Overland-Park-SEOThe answer is simple: ask your customers to write a review for your business. At Web Force KC, we partner with business and organizations in Kansas City not only for web design and online marketing, but also for online marketing education.  While we cannot control how your customers review your business, we can at least teach how to ask for and receive quality and effective reviews from your real customers.  As a business owner you must also keep in mind that not everyone you ask will write an online review for your business but you will probably never receive any reviews if you do not at least ask for them.  Here are some tips for online reviews for your business:

    1. Ask your customers to write an online review for your business.

    2. Tell your customers that if they are pleased with the products/services you provide to write a review for your business so that others that are looking for the same experience can find your business.

    3.  Check your business’ online reviews frequently. Often times we have found reviews that were used more as questions about the business/product/service that could be an opportunity for you to answer and acquire a new customer.

    4.  Respond to any and all reviews (even if they are bad). Potential customers reading your reviews can easily be won over by how your business responds to reviews.

    Web Force KC offers affordable and effective web design services and online marketing services in the Kansas City area.  If you are a small business owner in the Kansas City area and would like a free online marketing consultation call (816) 462-9128.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

     

  • Online Marketing With Exclusivity In Kansas City

    Does Your Online Marketing Company Help Your Competitors In Kansas City?

    If you own a small business or manage an organization, you more than likely have customers that have chosen to do business with you exclusively because of the the quality of the products/services you offer.  Is it too much to ask to have a marketing company that drives business to you that is not working with your competitors as well? At Web Force KC, we believe that working with you and your competitors is not the right way to do business.  

    Online Marketing Exclusivity In Kansas City

    Web Force KC partners with businesses to help them grow and be successful in their online marketing and web design in Kansas City. We are not interested in amassing huge quantities of clients, we are simply seeking quality partners for our online marketing services. Web Force KC strives to help small businesses in Kansas City grow their business by attracting potential customers to their website that are seeking their products or services locally. Web Force KC uses web design, website optimization, search engine optimization, social media strategies and limitless creativity to create and grow your businesses presence online so that when potential customers seek out services/products you offer, your website is found so that you can acquire new customers.

    At Web Force KC, our decision to offer our online marketing services with exclusivity is due to the fact that we know it is the right thing to do for the businesses and organizations we partner with.  We understand that if we marketed for the same types of businesses in the same area, that we would be the only in the equation and Web Force KC wants your business to win. For a free online marketing consultation or web design quote call (816) 462-9128 or contact us.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

  • Online Marketing in Kansas City: Seasonal Campaigns

    Online Marketing For Seasonal Services In Kansas City

    At Web Force KC, we work with several clients whose businesses have very seasonal products/services and they need marketing that maximizes their exposure when it matters most and creative marketing that constantly reinvents itself to find new ways to attract new potential customers. Web Force KC constantly creates and publishes strategic, keyword rich content for seasonal marketing campaigns for our clients in the Kansas City area.  

    How Does Web Force KC Do Seasonal Online Marketing?

    The first thing we do is listen to our customers talk about their business, how they do it and find out who they are marketing to. For most small businesses in Kansas City, business owners know the flow and trends in their business throughout the year and Web Force KC can create and implement marketing strategies to capitalize on seasonal products/services. Our search engine optimization services for businesses in Kansas City go beyond the cookie cutter approach of marketing companies that work with multiple businesses in your industry and in your area.  Web Force KC does not and will never work with your competitors but we will monitor them and learn how to market your business better by observing them.  It is not that we are short on ideas at Web Force KC, but, for us, we like to know who the competition is in your industry before we make your rise above them online.

    Web Force KC also uses trends in search volume via Google, Bing, Yahoo and Ask to determine the most relevant search terms and keyword phrases to successfully implement online seasonal marketing campaigns for small businesses in Kansas City. For online marketing, there is no better source to determine how to operate and implement a seasonal online marketing campaign than the search engines themselves.  By utilizing the analytic capabilities of the search engines, optimizing the pages of your website and continually adding relevant content to your site, our clients have experienced significant increases in phone calls and emails from potential customers seeking their products and services.

    At Web Force KC, we do not rest until we make your business visible online so that when consumers or businesses seek out the services and/products your business offers, your website will be found in any season. 

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

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