Blog and Web Content Writing For Small Business Websites in Kansas City
At Web Force KC, we are constantly blogging for the businesses we partner with for web design and online marketing. One of the reasons we use blogging as an effective means of marketing and driving business is because of the freedom with content. A websites pages need to be able to showcase ALL of a business’ products or services but, depending on the business, there are seasonal services or products that a company may want to focus on as opposed to all of their services. A benefit of focusing on seasonal services via blogging is that individual blog posts may actually be more relevant to the search engines and begin to show in search results as an entry point into your website.
Creating Blog Posts That Generate Business
When we, at Web Force KC, begin writing a blog post on behalf of a business we are always making sure several factors are in sync:
- What is the subject of the blog and what are the relevant keywords to use in the content? Typically we like to write content that has anywhere from 3-5% keyword density so that, when indexed by the search engines, there is no question what the blog is about and where it should show up in a search.
- Are images appropriately named (and sometimes captioned with keywords).
- Page titles, page descriptions and SEO keywords are created and applicable.
- H1, H2, H3 etc titles are relevant to the paragraph content for blog and should often times contain the most sought after set of keywords as it pertains to the product or service.
- The blog should also be appropriately tagged and contain appropriate categories as it pertains to the overall content of the blog.
There are many more factors that Web Force KC implements into our blog and web content writing for the businesses and organizations we work with. The reason why we put so much effort into our blog and content writing for businesses is because we know that if we create other avenues for potential customers to enter into their websites, our customers will have a better opportunity as gaining new customers as well.