Web Force KC
Call 816-462-9128

Category: SEO Leawood

  • What Is Google Ingress and Can Businesses Benefit From It?

    google-ingress
    Google’s Ingress blurs the line between fantasy and reality using real-time in real-life GPS and real life monuments in your area.

    Google Ingress Could Bring New Customers To Local Businesses If They Only Knew It Existed

    In strange move Google recently released a mobile game called Ingress which is essentially a real life, real time “capture the flag” type game that is probably being played in your neighborhood right now.  Ingress is a GPS based game where players from 2 opposing teams try to capture portals that are leaking XM (or extreme matter) for their faction by deploying “resonators” at various monument probably with in walking distance of where you live. You can use your phone to access the Ingress app and navigate your way through the real world to capture portals for your team and attack enemy portals using an arsenal of weapons you acquire from “hacking portals” which is only possible by physically walking within about 40 meters of the monument.  The portals can be anything in the “real world” from churches, sculptures, bridges, paintings, pictures, or businesses.  Players may submit new portals but they are all subject to Google’s approval.

    Walking Distance Is the Whole Point Of Ingress, Maybe?

    While playing Ingress, one can’t help but realize that the whole point of the game may be to make you physically walk and appreciate objects, arts and places you may not normally visit and they are usually right in your backyard. Many times you will find that the “portal” is an object that “supports” the community around it, like a bridge in a physical sense and a church or graveyard in a spiritual sense. Either way, in order to play the game you have to get off of your couch and even get out of your car to see and play anything. What a great concept for a game!

    Ingress and Businesses

    Most portals are located on public property in Ingress because Ingress clearly is not interested in marketing being as though it is silently a global phenomenon. Although your humble blog writer was able to find a few portals in the Kansas City area that were located at or in businesses that could stand to benefit from Ingress.  Jack Stack Bar-B-Q and Red Robin in Overland Park, KS were, and continue to be, portals for players.  Both restaurants (if they knew players existed) could welcome in players as a meeting spot provided they eat or have a drink. In all aspects of marketing, everything counts and this type of marketing is no exception.

    To find out more about Google Ingress click here to visit their website.

    If your business in Kansas City, Overland Park and Leawood is need of web design, eCommerce web design,  search engine optimization, social media strategies, or just a free assessment of your online marketing call Web Force KC at (816) 462-9128 or CLICK HERE TO CONTACT US.

    Web Force KC has worked with new businesses and more seasoned businesses to help increase website traffic through blogging, web design, search engine optimization and social media.  Web force KC would like to help your business as well.  Contact us today for a free evaluation of your small business online presence in Kansas City, Overland Park, Leawood, Olathe, Lees Summit and Prairie Village

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

     

     

     

  • Start Blogging For Your Business!

    Your Business Blog Can Humanize Your Business

    Your business can use a blog for a variety of things in your online marketing arsenal but most of all your blog can help your business just show up in a search for products or services.  A well written,keyword strong, blog for your business can focus in on literally anything to do with your business.  A business blog does several things for several different audiences.

    Your Search Engine Audience

    Let’s face it.  Your website will never be seen by anyone online but you unless the search engines index your site and determine where you should show up in search results as it pertains to the keywords in the search.  The real trick for business owners that have multiple products or services is what to focus on.  The answer is quite simple: focus on what makes your business money right now.  Your blog posts are not expected to be literary masterpieces just extra insight (and keywords) into an aspect of your business.  If you blog enough and effectively, you may find that your business blogs about your product or service become an entry point from search engine results directly into your website. Web Force KC writes blogs everyday for our clients and some of the blog posts have proven to be wonderful conversion pages for new business.

    Your Potential Customer Audience

    As quickly as our society moves with technology, people still read. When they search for your business’ product(s) or service(s) they will make a decision to do business with who they believe is the most qualified for the best price. If your potential customers happen to enter into your website through your blog it is imperative that your knowledge of your industry gets flexed in a big way.  Why should they do business with you instead of your competitors? How easy is it to get into contact with you? How are your reviews? Are you a local business? Are your prices competitive? These are all things your customers may ask themselves (and your online presence) and if they cannot answer those questions with information available online about you, you may not get the new business.

    Web Force KC has worked with new businesses and more seasoned businesses to help increase website traffic through blogging, web design, search engine optimization and social media.  Web force KC would like to help your business as well.  Contact us today for a free evaluation of your small business online presence in Kansas City, Overland Park, Leawood, Olathe, Lees Summit and Prairie Village

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

    Web Design    Search Engine Optimization     E-Commerce Web Design    Social Media Strategies

     

  • Is Your Small Business Alive Online?

    Stop Looking For New Customers and Have Potential Customers Look For You

    If you are a small business owner and believe that your website exists merely to “legitimize your business” you are missing out on business. Your website can be your business’ main lead referral source for people and/or businesses that are looking for your product(s) or service(s) right now. The problem is that if you cannot be found in a set of search results you will never see any of that potential business.

    People use search engines like Google, Yahoo and Bing like they used to ask their neighbor questions like “who does your lawn?” or “who remodeled your bathroom?” They search for the most accessible (nearby, local, etc), best reviewed and whether anyone they are connected via social media is connected to your company.

    Social Media That Sits Is Lazy

    If you have a Facebook or Twitter page for your business why do you have it?  At Web Force KC, we understand that having an audience on your business social media is like having a group of people that have endorsed (or potentially need your product or service) and just need a little nudge. Doing nothing with social media for your business will always amount to nothing.  Doing something with your social media may produce more business than you realize. 

    If Your Website Is Not Optimized, It Is Probably Unseen

    Most small business owners in Kansas City, Overland Park and Leawood do not look at their business’ website everyday because they are too busy.  When they do have time to look at their website, it is difficult to put themselves in the position of their potential customers. At Web Force KC we look at the websites we develop for small businesses and organization from the standpoint of how the search engines will interpret the site AND how potential customers will navigate it.

    Web Force KC helps businesses SHOW where people GO when they don’t KNOW. People use search engines everyday and if your business does not show up, we can help you.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

     

     

  • How Many Clicks Does It Take To Get What Your Customers Want From Your Website?

    How many clicks does it take to get people where and what they want on your website?

    When people visit your website, how many clicks does it take for them to get where they want and find what they want? The answer is sometimes different depending on how your website is structured.  To be more specific, your website’s menu must flow and be centered at one end goal.  The goal could be to email your business, call your business, sign up for alerts, purchase something, download something, or any combination of these scenarios. Can the casual searcher find what they need in 3 clicks or less? If not your website has a problem.

    Just like the video above when the owl bites into the tootsie pop, visitors to your website will “bite” by bouncing off of your site if they cannot find what they want as close to immediately as possible. Your website’s bounce rate helps you rank higher on the search engines when your bounce rate is low. A good bounce rate for a business website is usually around 40-60% in order to still be productive.  If you find that your business’ website has a higher bounce rate you need help.  As more traffic searches end up on your website and people are not ceasing their search on your website, it may begin losing its ranking and relevance as it pertains to that specific search.

    If your business website is having problems showing up on the search engines for what you would like it to, please get in touch with Web Force KC for a free consultation.

    Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.