Luck Does Not Help You Acquire New Customers Online
I have met with many business owners over the years and many different industries and one of the things they all have in common is that they all have business competitors that lead them to ask the question, “Why does ‘their’ website show up in a search before mine?” Unfortunately there is no definitive answer to that question but the solution almost always lies in implementing, maintaining and broadcasting relevant content for and about the business. Your business’ online presence (website, social media, etc) needs to be relevant to your potential customers so that when they come upon your site they can easily verify that your product/service meets their needs and choose to do business with you.
What Do Your Customers Want From You Online?
Regardless of the industry, your potential customers that seek your business out online want one of two things: 1) a quick solution to a problem they have in the form of a product or service you provide or 2) to research your business to make the best decision about solving a problem or need that your business may provide. Either way your website (and your entire online presence) needs to facilitate both types of potential customers. When designing your business’ website you must plan for both types of customers in the design, wording, and page flow of your website to maximize online conversions from the casual searcher to a potential customer. You cannot convert every visitor to your website into an opportunity but you can extract more opportunities from it by having a user friendly site that gives visitors what they want, when they want it.
Your online marketing is much like anything else in life: the more you put into it, the more you will get out of it. There is no luck in online marketing and positioning your business in the right place takes time and effort. Web Force KC helps put small businesses in Kansas City in places online that help them acquire new customers and grow their business. In other words, we help businesses SHOW where people GO when they don’t KNOW.
Contact Web Force KC For Web Design and Online Marketing In Kansas City at (816) 462-9128
