Like Han Solo said in Star Wars, “You know sometimes I amaze even myself,” I, too, like putting together clever content, sitting back and patting myself on the back. But the reality is that there is no ‘mic drop’ in marketing of any type. Every day, an effective marketer must create engaging content that strives to beat and outsmart their clients’ competition while at the same time educating and compelling their potential customers to act. More importantly, a consistently effective content marketer’s goal should be to not only outdo their clients’ competition but also to outdo themselves. From photography and graphic design to social media posts and blog/website content, keeping things fresh is a chore, but the rewards are worth it for the client, and it also tends to keep my job interesting.
Content Writing and Search Engine Optimization Services In Kansas City
Over ten years ago, my biggest fear wasn’t whether or not Web Force KC would succeed but rather if I would eventually run out of ideas for content. After all, most of my clients’ services don’t change for the most part, which means that I would be required to continually describe the same things differently and repeatedly for years potentially. Sure, the messages and call to action remain relatively the same, but as I developed more strategic and time-relevant content, it all changed for the better. While there have been many blog and social media posts I’ve done that weren’t exactly Pulitzer prize-winning material, the goal has always been to remain consistent and not dwell on a writer’s block type of day because, well, they can and do happen. Like in any creative process, there will be highs and lows, and I’ve found that the key to making the most of the highs is to bang out as much content as possible when I know I’m riding that wave. Oftentimes, what ends up happening is that I learn a new angle to an old concept that I can take and use moving forward until the next bright spot appears. The idea that I’ll one day write THE golden piece of content that is so good I’ll never have to type again is non-existent at this point, and I find that if I just put my fingers on the keyboard, the ideas will start flowing sooner or later. Sometimes a little good old-fashioned research can get the gears moving, or checking out what the competitors are up to can lead to an effective piece of content, but it’s never enough in the world of SEO. To put it plainly, the goal is not necessarily to write the best piece of content I’ll ever do on any given day, but it is to write something better than I have previously, even yesterday. So far, so good, as I have clearly not run out of ideas after publishing over 10,000 blogs and website pages since I started Web Force. If I do happen to get wrapped up in the moment thinking I’m super-cool for a solid piece of content today, I may drop the mic but knowing full well that I’ll have to pick it back up tomorrow and do it all over again. That’s why I love doing what I do.
