The Audience, The Character, The Voice, and The Content

Photo by Jason Rosewell on Unsplash

Most of the content I come across online about SEO, social media, and marketing are typically flashy, rocket-to-the-top promotions or theoretical assumptions about how and what Google and AI are doing, which is not what this piece will be about by any means. A few years ago, I began to focus heavily on the fact… Continue reading The Audience, The Character, The Voice, and The Content

There Are No Mic Drops In Marketing

Photo by Aryan Singh on Unsplash

Like Han Solo said in Star Wars, “You know sometimes I amaze even myself,” I, too, like putting together clever content, sitting back and patting myself on the back. But the reality is that there is no ‘mic drop’ in marketing of any type. Every day, an effective marketer must create engaging content that strives… Continue reading There Are No Mic Drops In Marketing

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