Social Media Marketing in Kansas City
At Web Force KC, we are often asked questions like “What is a tweet?” or “Who cares if people “like” my business’ Facebook page?” We look at social media for business as a party for your online marketing but with a megaphone in an echo chamber. Yes, it can be that effective.
Imagine you are at a party, and the only attendees are people you know and people who love what you do but haven’t had the pleasure of meeting you yet. This party is your business’s social media. The people that you know already at “the party” might tell the people that they like what you do but don’t know yet how great your business is out loud (reviews, like, share, re-tweet, etc.). Confused yet?
Another way to imagine social media for your business is to think of it as sending direct mail to your current, past, and potential customers without postage, post offices, paper, envelopes, printing, and other expenses incurred for such a campaign. The national average for a direct mail campaign is still a whopping .75%, making it ineffective and more costly than social media.
Social media can be a stage for your business to announce promotions, products, services, specials, news, or anything relevant to your business and customers’ past, present, and future.
Web Force KC can help your business develop social media strategies that go beyond amassing “likes” or followers. Our social media marketing for businesses and organizations in Kansas City is always created cooperatively with business owners to increase engagement and conversions, not just to lie dormant and “anti-social.”
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